Huanghongying Teeverpakking by Wei Dai and Kun Luo

Huanghongying Teeverpakking by Wei Dai and Kun Luo is a highly esteemed winner of the very prestigious 2020 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2020

Huanghongying Teeverpakking

by Wei Dai and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

A' Design Award in Brons Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #87649

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Colors

The Design

About Huanghongying Teeverpakking

Huanghongying is 'n verpakkingsontwerp vir tee wat in die berge van Guizhou verbou word. Die buitedoos is gemaak van ligte karton, wat maklik is om te dra, te vervoer en te herwin. Die tee word in klein, afsonderlike sakkies verdeel, sodat elke porsie geneem kan word sonder om die res te beïnvloed. Handgetekende illustrasies bedek die oppervlak van die doos en toon die teebergklimaat, die plaaslike natuurlike ekologie en die kweekmetodes wat in die teetuin gebruik word. Nuttige inligting word langs die illustrasies gelys. Die ontwerp laat verbruikers die oorsprong en gehalte van die tee sien.

The Recognition

About the A' Design Award in Brons

Huanghongying Teeverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Huanghongying Teeverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Huanghongying Teeverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
Dimensions & Packaging: Width345mm x Depth 165mm x Height 85mm
Tags: tea ,packaging, beverage, illustration, Graphics, Environmental
Production Technology: The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport.
The tea is divided into small bags and has a separate structure for convenient drinking.
Design Challenge: The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
Research: In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
Inspiration: In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
Project Duration: The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
Team Members: Designer:Wei Dai
Creative Director:Kun Luo
Image Credits: Designer Wei DAI,Huanghongying,2017