Si Te Baijiu Primêre Funksie: Drankverpakking by Wen Liu and Yong Deng is a highly esteemed winner of the very prestigious 2020 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.
SilwerVerpakking· 2020
Si Te Baijiu Primêre Funksie: Drankverpakking
Client: Sitir Liqlior Co., Ltd
A' Design Award in Silwer Winner in Verpakking Category
Verified Award Winner
Verify Award Status for #88621The Design
About Si Te Baijiu Primêre Funksie: Drankverpakking
Si Te Baijiu is 'n verpakkingsontwerp vir 'n Chinese sterk drank. Die verpakking is versier met die Baoxiang-blom, 'n antieke Chinese patroon wat die betekenis van skatte en 'n lang lewe dra. Die patroon word gekombineer met gedurfde oosterse kleure om 'n eietydse Chinese estetika te vorm. Die verpakking is gemaak van spesiale papier en sylap, en die voorkant is met 'n weefproses vervaardig. Die produknaam word op 'n metaalkaart aangebied. Die bottel is van keramiek met 'n gebrande blom-afwerking. Die verpakking meet 165 mm in lengte, 135 mm in breedte en 320 mm in hoogte.
The Recognition
About the A' Design Award in Silwer
Si Te Baijiu Primêre Funksie: Drankverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Si Te Baijiu Primêre Funksie: Drankverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Si Te Baijiu Primêre Funksie: Drankverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design conveys a traditional Chinese culture and creates a fresh and delicate new pattern and image. Those new patterns and images with an oriental essence produce a contemporary Chinese aesthetic. The designers use the traditional culture element on the design. It seems the traditional culture in this design has been developed in a good way.
- Dimensions & Packaging
- The dimension of the product is 165mm in length, 135mm in width and 320mm in height.
- Tags
- Baijiu, Crafts, Oriental culture, Tradition, Flower
- Production Technology
- The using material of packaging constitutes with special paper and silk cloth. The front side of the packaging uses the weaving process. The name of the main product is attached to a metal card. The bottle material is a roasted flower on a ceramic bottle.
- Design Challenge
- The designers develop a packaging product design with oriental characteristics for Si Te Baijiu. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
- Research
- The idea of packaging design develops an oriental characteristic effect. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
- Inspiration
- The design idea of Si Te Baijiu has a strong oriental culture expression. Baoxiang Flower is an ancient Chinese traditional pattern in the East. Moreover, Baoxiang Flower is one of the auspicious three treasures and a decorative pattern with the meaning of treasure and immortal. The designers apply the Baoxiang Flower pattern with the bold oriental colour on the design. The design shows a modern Chinese aesthetics and develops Chinese culture.
- Project Duration
- The project started in May 2018 and finished in July 2018 in Shenzhen.
- Operation Flow
- The design aims to inherit the Chines cultural. The design intends to introduce Chinese culture toward the world.
- Team Members
- Designer: Wen Liu
Designer: Yong Deng
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wenliu, Si Te Baijiu, 2018.
Image #1: Creator Yong Deng, Si Te Baijiu, 2018.
Image #1: Creator Weijie Kang, Si Te Baijiu, 2018.
Image #1: Illustrator Li Chen, Si Te Baijiu, 2018.
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