Mi Bluetooth Headset Mini Primêre Funksie: Hoofstelverpakking by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.
SilwerVerpakking· 2020
Mi Bluetooth Headset Mini Primêre Funksie: Hoofstelverpakking
by Xiaomi
Client: Xiaomi
A' Design Award in Silwer Winner in Verpakking Category
- 25,065
- Verified Award Winner
- Verify Award Status for #89158
The Design
About Mi Bluetooth Headset Mini Primêre Funksie: Hoofstelverpakking
Mi Bluetooth Headset Mini is verpakking wat vir 'n kompakte sporthoofstel geskep is. Die hoofstel se buitedop is minimaal en dra 'n enkele sirkelvormige knoppie. Die verpakking gebruik beelde van beroemde musikante, sodat die ovaalvormige dop soos 'n kop lyk en die knoppie soos 'n oop mond. Die resultaat suggereer 'n sanger of 'n dirigent, en gee karakter aan 'n eenvoudige produk. 'n PET-skinkbord hou die hoofstel en die beheerder aan die voorkant vas, terwyl die drade verborge bly. 'n Papieromslag hou die struktuur stewig. Die ontwerp mik daarop om gebruikers tussen 18 en 29 jaar oud aan te trek.
The Recognition
About the A' Design Award in Silwer
Mi Bluetooth Headset Mini Primêre Funksie: Hoofstelverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Mi Bluetooth Headset Mini Primêre Funksie: Hoofstelverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Mi Bluetooth Headset Mini Primêre Funksie: Hoofstelverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
- Dimensions & Packaging
- dimension: height 79mm, Length 110mm, width 28mm
- Tags
- Handset, electronic, packaging, colorful, musician
- Production Technology
- The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET - Design Challenge
- As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
- Research
- Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
- Inspiration
- In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
- Project Duration
- The project started in April 2018 and finished in April 2019 in Beijing, China
- Operation Flow
- The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element. - Patents
- Copyrights belong to Xiaomi, 2019
- Team Members
- Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
