Mi Sports Bluetooth Headset Mini Hoofstuk-oorfoon Verpakking deur Xiaomi

Die ontwerp Mi Sports Bluetooth Headset Mini Hoofstuk-oorfoon Verpakking deur Xiaomi is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Yster in die Verpakkingsontwerp-kompetisiekategorie.

YsterVerpakking· 2020

Mi Sports Bluetooth Headset Mini Hoofstuk-oorfoon Verpakking

deur Xiaomi

Kliënt: Xiaomi

Wenner van die A' Design Award in Yster in die Verpakking-kategorie

14,642

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #89167

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Mi Sports Bluetooth Headset Mini Hoofstuk-oorfoon Verpakking

Boekteks: Mi Sports Bluetooth Oorfoon Mini is verpakking wat geskep is vir 'n sportbluetooth-oorfoon. Die voorkant van die verpakking wys slegs die oorstukke en die beheerder, terwyl die kabel weggesteek bly. 'n PET-bakkie binne hou die oorfoon op sy plek, en 'n papieromslag vorm die buitenste skil. Van 'n afstand gesien, lyk die twee oorstukke soos oë en die beheerder soos 'n mond. Bygevoegde kleure en gedrukte besonderhede verander elke verpakking in 'n emoji-gesig met 'n verskillende uitdrukking. Die ontwerp is daarop gemik om jong kopers teen 'n lae vervaardigingskoste aan te trek.

Die Erkenning

Oor die A' Design Award in Yster

Mi Sports Bluetooth Headset Mini Hoofstuk-oorfoon Verpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Mi Sports Bluetooth Headset Mini Hoofstuk-oorfoon Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Mi Sports Bluetooth Headset Mini Hoofstuk-oorfoon Verpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
Afmetings & Verpakking: dimension height 79mm, Length 110mm, width 28mm
Etikette: Handset, electronic, emoji, packaging, colorful
Produksietegnologie: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Ontwerpuitdaging: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Navorsing: Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspirasie: In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
Projekduur: The project started in April 2018 and finished in April 2019 in Beijing, China
Bedryfsvloei: Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
Patente: Copyrights belong to Xiaomi, 2019
Spanlede: Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song
Beeldkrediete: Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge