Beautiful Life Mottoue Verpakking deur Pica Packaging Design Lab

Die ontwerp Beautiful Life Mottoue Verpakking deur Pica Packaging Design Lab is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2020

Beautiful Life Mottoue Verpakking

deur Pica Packaging Design Lab

Kliënt: Beijing Lvsan Chemistry Co.Ltd.

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

10,317

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #89378

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Beautiful Life Mottoue Verpakking

Beautiful Life is 'n verpakkingsontwerp vir mottoue wat in China verkoop word. Mottoue-verpakking word streng gereguleer, dus lyk die meeste produkte op die mark eenders. Beautiful Life gebruik 'n kalligrafiese logo, perskeblomme en 'n figuur wat uit antieke Chinese skilderkuns geput is. Die openingsvenster het die vorm van 'n vlermuis, 'n tradisionele simbool van seën. Die blikhouer word in agt kleure gedruk, en die papierboks is gegraveer en verguld. Die blikhouer verseël die reuk en kan bewaar en hergebruik word. 'n Verskuilde binneste deksel maak dit moeilik vir kinders om die houer oop te maak.

Die Erkenning

Oor die A' Design Award in Brons

Beautiful Life Mottoue Verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Beautiful Life Mottoue Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Beautiful Life Mottoue Verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Afmetings & Verpakking: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Etikette: Packaging, China, Culture, Daily chemicals, Household, Mothball
Produksietegnologie: 8-color tinplate printing
Carving on paper
Gilding over paper
Ontwerpuitdaging: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Navorsing: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Inspirasie: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Projekduur: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Bedryfsvloei: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Spanlede: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Beeldkrediete: Shuwei Qi and Rijiang Wang, 2019.