Flower to Flora Primêre Funksie: Tee-verpakking by Wen Liu and Fang Li

Flower to Flora Primêre Funksie: Tee-verpakking by Wen Liu and Fang Li is a highly esteemed winner of the very prestigious 2020 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.

SilwerVerpakking· 2020

Flower to Flora Primêre Funksie: Tee-verpakking

by Wen Liu and Fang Li

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award in Silwer Winner in Verpakking Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Flower to Flora Primêre Funksie: Tee-verpakking

Flower to Flora is 'n verpakkingsontwerp vir 'n blommetee uit Xishuangbanna, Yunnan-provinsie, China. Die illustrasie kombineer 'n pou, 'n blaarryke teeboom, plaaslike blomme en 'n meisie wat in die reënwoud woon. Die toneel toon 'n harmonieuse verhouding tussen mense en die natuur. Die illustrasiekleure is geneem uit die etniese drag van Xishuangbanna. Die buitedoos is gemaak van swart spesiale papier met 'n boomtekstuur en is afgewerk met drukwerk en verbronsing. Die doos meet 340 mm in lengte, 120 mm in wydte en 240 mm in hoogte.

The Recognition

About the A' Design Award in Silwer

Flower to Flora Primêre Funksie: Tee-verpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Flower to Flora Primêre Funksie: Tee-verpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Flower to Flora Primêre Funksie: Tee-verpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flower to Flora is a flower tea from Xishuangbanna, Yunnan Province. The design combines the unique elements of the peacock, leafy tea tree, flower from Xishuangbanna, and the image of a girl lives in the local rainforest. The design creates a harmonious picture between human and nature. The illustration colour on the design is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration transfers the unique customs of Xishuangbanna.
Dimensions & Packaging: The outside packaging box dimension is 340mm in length, 120mm in width and 240mm in height.
Tags: Flower，Xishuangbanna，Peacock，Flower Tea, Girl
Production Technology: The design takes into considering the properties of the flower tea. Also, Xishuangbanna is a tropical rain forest area with ancient trees. Therefore the material of the outside box is made of black special paper with tree texture. The outside box uses the technique of printing and bronzing for avoiding mass-producing to go wrong.
Design Challenge: Xishuangbanna of Yunnan in China is an ethnic minority habitation area. The local culture of Xishuangbanna is very abundant. Especially the colour of the local people's clothing is various and gorgeous. Therefore I applied the colour element of the local people's clothing on my illustration. The illustration has also applied the aesthetics of modern young consumer group. It provides not only a local feature element but also a modern aesthetics effect.
Research: Tasting tea has become a life attitude in this fast-paced era. The market seems to show up endless varieties of tea. After researching and analyzing the current market, I found that most of the flower tea products on the market are applying the flower as a design element on the packaging. The application of the culture element of Xishuangbanna on my packaging design of the tea product is for producing a greatly difference from existing packaging design of tea product on the market. The application of creative ideas on my design such as using peacock and the national costume is to represent local characteristics of Xishuangbanna. I believe it will provide a strong impression for the consumer. Moreover it presents a unique local culture of Xishuangbanna in the design.
Inspiration: The peacock is a unique animal in Xishuangbanna, Yunnan, China. The residents in Yunnan regard the peacock as a mascot. I use the peacock as the main element in my design. The peacock in the design combines with the leafy tea trees, local flowers, and the image of a girl who lives in the local rainforest. The design presents a harmonious picture of human and nature.
Project Duration: The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
Operation Flow: The homogenization of the flower tea on the current market is more serious. The design takes into consideration of making a difference with the existing products on the market. It creates a connotative and storytelling effect on our product. This design uses the Xishuangbanna’s elements which are peacock, tea tree, flower and girl. The idea of applying illustration on the design is to produce an easy-to-understand and impressive result. It provides a more direct and in-depth understanding of products for the consumer. I believe my design of the product will stand out among the current products on the market.
Team Members: Designer：Wen Liu
Designer：Fang Li
Designer：Weijie Kang
Image Credits: Creater Wen Liu, Flower to Flora, 2018
Creater Fang Li, Flower to Flora, 2018
Creater Weijie Kang, Flower to Flora, 2018