Songhua River Rice Ryspakket deur 33 and Branding Co., Ltd.

Die ontwerp Songhua River Rice Ryspakket deur 33 and Branding Co., Ltd. is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2020

Songhua River Rice Ryspakket

deur 33 and Branding Co., Ltd.

Kliënt: Sourceage

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

42,119

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #89941

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Songhua River Rice Ryspakket

Songhua River Rice, is 'n hoë-end-rysproduk onder SOURCEAGE Food Group. Namate die tradisionele Chinese fees - die Lentefees nader kom, ontwerp hulle deur 'n pragtige verpakte rysproduk as geskenke aan kliënte van die Lentefeesgeskenke, so die algemene ontwerp moet weerspieël in die feestelike atmosfeer van die Lentefees, met die klem op die tradisionele Chinese kulturele elemente. en baie goeie betekenis.

Die Erkenning

Oor die A' Design Award in Silwer

Songhua River Rice Ryspakket is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Songhua River Rice Ryspakket 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Songhua River Rice Ryspakket is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Afmetings & Verpakking: Width 210mm x Depth 40mm x Height 160mm
Etikette: Package，China，Rice，Food，Festival，Cultural
Produksietegnologie: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Ontwerpuitdaging: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Navorsing: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Inspirasie: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Projekduur: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Bedryfsvloei: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Patente: Copyrights belong to 33 and branding, 2019.
Spanlede: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Beeldkrediete: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.