DIY Spice Blends by Chef Heidi Sosiale Media Digitale Resepte by Lize-Marie Swan

DIY Spice Blends by Chef Heidi Sosiale Media Digitale Resepte by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 A' Design Award in Silwer in Reklame, Bemarking en Kommunikasie Ontwerp Competition Category.

SilwerReklame· 2020

DIY Spice Blends by Chef Heidi Sosiale Media Digitale Resepte

by Lize-Marie Swan

Client: Unilever Food Solutions

A' Design Award in Silwer Winner in Reklame Category

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Colors

The Design

About DIY Spice Blends by Chef Heidi Sosiale Media Digitale Resepte

Unilever Food Solutions het die inwoner-sjef Heidi Heckmann (streeksbestuurder, Kaapstad) opdrag gegee om 11 unieke Spice Blends-resepte te skep met behulp van die Robertsons Spice Range. As deel van die veldtog “Our Journey, Your Discovery” was die idee om unieke beelde en ontwerpe te skep met behulp van hierdie bestanddele vir 'n prettige Facebook-veldtog. Chef Heidi se unieke Spice Blends word elke week geplaas as media-ryke Facebook-doekplasings. Elk van hierdie resepte is ook beskikbaar vir aflaai van die iPad op die UFS.com-webwerf.

The Recognition

About the A' Design Award in Silwer

DIY Spice Blends by Chef Heidi Sosiale Media Digitale Resepte is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat DIY Spice Blends by Chef Heidi Sosiale Media Digitale Resepte 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. DIY Spice Blends by Chef Heidi Sosiale Media Digitale Resepte is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew