Die ontwerp Yo,verde Olyfolie deur Antonio Cuenca is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2020

Yo,verde Olyfolie

deur Antonio Cuenca

Kliënt: Yo, Verde

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

14,103

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #91926

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Yo,verde Olyfolie

'N Sintese-oefening vir hierdie ontwerp geïnspireer deur klassieke stroopkruise. Die naam is die teken van die produk wat die groen kleur van die olie binne regverdig. Op die voorkant is die logo gekonstrueer uit die farmaseutiese kruis wat 'n gepixeliseerde hart vorm. Die sober en kunslose ontwerp wat 'n boodskap gebruik wat verband hou met die gesondheid en die inhoud daarvan.

Die Erkenning

Oor die A' Design Award in Brons

Yo,verde Olyfolie is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Yo,verde Olyfolie 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Yo,verde Olyfolie bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The product design is emphasized by its strong green colour over white, and its concept about health as the principal brand attributes. Naming, graphic design and finishing work together showing a powerful & consistent product, which breaks the usual design concepts about olive oil.
Afmetings & Verpakking: This bottle is manufactured into glass with rounded shapes, a capacity of 500ml. Its measurements are 20cm height and 7,5cm wide.
Etikette: packaging, extra virgin olive oil, oil, food packaging, graphic design, package, packaging design
Produksietegnologie: Glass. This bottle is painted in white, and printed in two colours.
Ontwerpuitdaging: Our challenge was to design a new visual language in olive oil world, unconventional and fresh, in order to connect to a public which needs to feel healthy. At the same time, this design must work all over the world, and look updated, healthy and simple, according to its cost.
Inspirasie: Yo, verde produces early harvest oil collected in the month of October. The family that collects and produces the oil are farmers and pharmacists. They wanted both disciplines to be perceived in their packaging with an iconic, modern design and using visual codes little used in the olive oil sector.

Starting from this brief, it was studied which visual formula was the most appropriate to convey a message that would unite the territory of the oil and the pharmaceutical sector. The bottom line was that a good idea was to make the bottle look like a classic syrup pot. Three key elements were synthesized, the appearance of the bottle, the name and the logo. In search of simplification in the message, a simple bottle with shapes similar to that of the syrup bottle was used, painting it white, with a sober stopper without artifices. The name of the product justifies the green color of the oil inside. The logo is constructed from the pharmaceutical cross forming a pixelated heart. All these elements are integrated and linked, bringing coherence to the idea.
Projekduur: The project started in November 2016 and finished in February 2017 in Úbeda.
Bedryfsvloei: The bottle is easy to handle because of its reduced measurements. The screw cap is a non-refillable and anti-drip one, which allows to have a comfortable and delightful experience while serving. This Extra Virgin Olive Oil just can be bought in pharmacies, health stores, and own website.
Beeldkrediete: Fotógrafo: Balta fotografo