Nudus Peuselkos by Angela Spindler is a highly esteemed winner of the very prestigious 2020 A' Design Award in Goud in Verpakkingsontwerp Competition Category.

GoudVerpakking· 2020

Nudus Peuselkos

by Angela Spindler

Client: Depot Creative

A' Design Award in Goud Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #92526

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nudus Peuselkos

Die verpakking vir beginnermaatskappy pronk met hierdie gesonde vrugte- en groenteskyfies kaalnaakte goedheidfilosofie en speelse humor. Hul punt van verskil is dat hulle gemaak word van vrugte- en groenteskywe, luggedroog, met hoegenaamd niks bygevoeg nie – vandaar die 'kaalnaak' konsep. Alhoewel swart 'n gewaagde en onkonvensionele keuse vir die mark vir gesonde peuselhappies is, het die agentskap dit gekies om die produk se lewenskragtigheid te wys en dit ekstra rakkreet te gee. Die fotografie vang die produk voor en na lugdroog vas wat illustreer dat die vrugte so goed is soos die natuur bedoel het.

The Recognition

About the A' Design Award in Goud

Nudus Peuselkos is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Nudus Peuselkos 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Nudus Peuselkos wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged.
Dimensions & Packaging: Size: 12.5cm wide by17cm high
Tags: Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
Production Technology: The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
Design Challenge: Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
Research: It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
Inspiration: Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
Project Duration: From concept through to finished art: May 2018-December 2018
Launched in to market March 2019
Operation Flow: This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
Team Members: Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist
Image Credits: Photography: Andy Lewis