Family Joy Wynverpakking by Xu Shihan is a highly esteemed winner of the very prestigious 2020 A' Design Award in Yster in Verpakkingsontwerp Competition Category.

YsterVerpakking· 2020

Family Joy Wynverpakking

by Xu Shihan

Client: Peck Gift

A' Design Award in Yster Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #93982

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Colors

The Design

About Family Joy Wynverpakking

Family Joy is 'n wynverpakking-geskenkboks wat ontwerp is vir die Chinese Nuwejaar. Die illustrasie op die boks wys 'n gesin wat rondom 'n ronde eettafel bymekaarkom en saam wynglase lig. Die tonneel verbeeld gesinshereniging en die lewendige atmosfeer van die Lentefees. Die geskenkboks meet 383.5 by 115 by 374 millimeter en word vervaardig met putpapierdruk en brons-veredeling. Die ontwerp verbind wynkultuur met die feestelike seisoen, sodat die verpakte wyn geskik is as 'n geskenk vir familie en vriende.

The Recognition

About the A' Design Award in Yster

Family Joy Wynverpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Family Joy Wynverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Family Joy Wynverpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package illustration depicts a family celebrating a Chinese New Year around a round dining table. They raised their wine glasses happily, a very happy scene of happiness. The happy picture of family reunion is in the atmosphere of the Spring Festival. Such packaging gift boxes are very easy to attract wine consumers and make them buy.
Dimensions & Packaging: 383.5×115×374mm
Tags: Family，Happy，Reunion
Production Technology: Pit paper printing, bronzing.
Design Challenge: Liquor is the main drinking category in China. How to integrate the culture of wine into the festive atmosphere of the Chinese New Year and make the wine into this gift box is very suitable as a New Year gift for loved ones or friends. This is a challenge.
Research: A package design that attracts and impresses consumers can boost product sales.
Inspiration: This is a wine packaging gift box designed for the Chinese New Year. It mainly reflects the joy of family reunion and the lively atmosphere of the festival. Wine is packed in this festive gift box, which is very suitable for Chinese people as gifts to relatives or friends during the Spring Festival.
Project Duration: The project began in Shenzhen, China in November 2018, was completed in Shenzhen, China in December 2018, and was sold nationwide in China in January 2019.
Team Members: Designer: Xu Shihan
Image Credits: Xu Shihan,2019