Logothetis Voedselverpakking deur Antonia Skaraki

Die ontwerp Logothetis Voedselverpakking deur Antonia Skaraki is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Goud in die Verpakkingsontwerp-kompetisiekategorie.

GoudVerpakking· 2021

Logothetis Voedselverpakking

deur Antonia Skaraki

Kliënt: Logothetis

Wenner van die A' Design Award in Goud in die Verpakking-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #94668

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Logothetis Voedselverpakking

Moeder Natuur, die ewige inspirasie, lei tot 'n buitengewone ontwerp vir 'n tradisionele manier van doen. Logothetis Farm in Zakynthos, Griekeland, laat die waardes en belangrikheid van die legendariese Griekse erfenis op 'n dinamiese manier na vore kom. Die plaas-tot-tafel ervaring ontmoet die towerkrag van ontwerp, storievertelling en handelsmerkontwikkeling. Met 'n klassieke en skoon identiteit, en 'n speelse wending vir vandag se gehoor, gee die verpakking 'n warm uitstraling wat alle verbruikers verwelkom om dit te kry!

Die Erkenning

Oor die A' Design Award in Goud

Logothetis Voedselverpakking is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Logothetis Voedselverpakking 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Logothetis Voedselverpakking wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: A contemporary design for a traditional way of doing. Mother Nature unfolds some of her secrets, and the brand, Logothetis Farm in Zakynthos, Greece, offers her unique gifts to all. The farm to table experience met the magic of design and storytelling. That is how a classic and clean identity with a playful twist was created. Cute illustrations and soft pastel colours make this series easily recognizable and memorable. The packaging gives a warm, joyful aura.
Afmetings & Verpakking: It goes without saying that the creative approach was designed to minimize processing in packaging and to facilitate recycling. All materials were uniquely sourced and meticulously chosen to enhance the experience and narrative of the stories of the products.
Etikette: Logothetis, Organic, Bio, Packaging, Design, Storytelling, Farm, Greece, Zante, Zakynthos
Produksietegnologie: Glass jars, paper boxes and metal tins.
Ontwerpuitdaging: The most difficult creative challenge was to link all meanings in one graphic concept. At the same time, a way to share the values and importance of Zakynthos heritage, while giving the design a modern twist, had to be found.
Navorsing: An extensive research was carried out for the task of creating brand concepts and the subsequent refinement of the final design version. In addition, a thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
Inspirasie: Do you know Mother Nature? She is to whom the care of the earth has been given. Enchanted by the stories and myths about Mother Nature, and inspired by the spontaneity of real life moments, the creatives behind this project worked towards the creation of a brand for people with a true zest for life.
After all, the term Mother Nature was first coined here, in Greece. Ancient Greeks were the first to imagine nature personified as a young woman who represents the eternal source of creation.
Projekduur: The project began and finished in 2019 in Athens, Greece.
Bedryfsvloei: The attention to detail in design and storytelling reflected the character of the products, revealing the hard work invested in each one of them, and the consumers appreciated the final packaging.
Spanlede: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Evri Makridis, Valia Alousi
Copywriter: Sotiria Theodorou
Beeldkrediete: A.S. Advertising, 2019