Zhengyuanpu Travellers Series Pu Er Tee-verpakking by Luo Xing and Chen Juhua and Fu Yating is a highly esteemed winner of the very prestigious 2020 A' Design Award in Brons in Verpakkingsontwerp Competition Category.
BronsVerpakking· 2020
Zhengyuanpu Travellers Series Pu Er Tee-verpakking
by Luo Xing and Chen Juhua and Fu Yating
Client: Jinde Design
A' Design Award in Brons Winner in Verpakking Category
- 10,691
- Verified Award Winner
- Verify Award Status for #97130
The Design
About Zhengyuanpu Travellers Series Pu Er Tee-verpakking
Zhengyuanpu Reisigers-reeks is 'n draagbare verpakkingsontwerp vir Pu'er-tee, 'n tradisionele Chinese drankie. Pu'er-tee word gewoonlik verkoop as saamgeperste koeke van 357 gram, wat met 'n teepen oopgepeuter moet word voordat dit gebrou kan word. Die Reisigers-reeks bevat egter 'n klein hoeveelheid, sodat geen gereedskap benodig word nie – die verpakking word bloot oopgeskeur. Elke verpakking meet 50 by 85 by 3 millimeter en word van katoenpapier vervaardig. Reliëfdruk, verdiepte druk en foelie-stempeling gee vorm aan die tee-beeld en pas by die smaak van die beoogde verbruikers. Veiliger materiale en 'n eenvoudiger produksieproses is gekies.
The Recognition
About the A' Design Award in Brons
Zhengyuanpu Travellers Series Pu Er Tee-verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Zhengyuanpu Travellers Series Pu Er Tee-verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Zhengyuanpu Travellers Series Pu Er Tee-verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pu'er tea is one of the most traditional drinks in China and is currently the most popular among the business elite. Pu’er tea, sold molded into flat cakes, 357g per cake, 5g for each brewing of Pu'er tea.Tasting Pu'er tea requires a lot of tools, one of the most important tool is the tea pin, which function is to pry open the teacake.
The project adopts small size packaging, choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer . - Dimensions & Packaging
- 50mmX85mmX3mm
- Tags
- Portable , Pu'er tea packaging, Debossing，Travellers Series
- Production Technology
- Cotton Paper,Printing Technology -Embossing and Debossing,Foil Stamping
- Design Challenge
- The process of pressing a recess image using an un-inked block or die on paper or board,Take shape for tea.
- Research
- The project adopts small size packaging,choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
- Inspiration
- 1.The demand of target consumers for portability.
2.Pu'er tea needs safer materials and printing technology.
3.Target consumers pursue beautiful packaging - Project Duration
- The project finished in Autumn 2019 in Kunming.
- Operation Flow
- Tear open wrapper.
- Team Members
- Luo Xing
Chen Juhua
Fu Yating
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