Tongue-Bongue Lekkergoedpakket by Victoria Ax

Tongue-Bongue Lekkergoedpakket by Victoria Ax is a highly esteemed winner of the very prestigious 2020 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2020

Tongue-Bongue Lekkergoedpakket

by Victoria Ax

Client: Vi_ax

A' Design Award in Brons Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #97413

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongue-Bongue Lekkergoedpakket

Die wens was om 'n pakket vir 'n soort kos te skep. As u verpakking ontwikkel, is dit die belangrikste om onvoorspelbaar te wees. Aangesien daar baie stereotipiese oplossings op die mark is, moet iets anders gesoek word, moet u wegbeweeg van die sjablone. En daar is aandag gegee aan die eetproses self, soos om voedsel in die mond te neem en te sit. Dit was 'n agtergrond tot die idee. Mense gebruik die tong om allerhande lekkers te suig. Tongvormige suigstokkies skep 'n surrealistiese metafoor "tong op (menslike) tong".

The Recognition

About the A' Design Award in Brons

Tongue-Bongue Lekkergoedpakket is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Tongue-Bongue Lekkergoedpakket 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Tongue-Bongue Lekkergoedpakket bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
Dimensions & Packaging: 50 x 50 x 70 mm assembled
240 x 250 mm for printing
Tags: tongue, tongue-bongue, package, toy-package, fruits
Production Technology: paper
Design Challenge: Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
Research: The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
Inspiration: The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
Project Duration: Project was made for German package competition, started in Moscow, February-April 2017.
Operation Flow: The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.