Holiday Gift Set Primêre Funksie: Geskenkstelverpakking by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.
SilwerVerpakking· 2020
Holiday Gift Set Primêre Funksie: Geskenkstelverpakking
Client: Salvita Design
A' Design Award in Silwer Winner in Verpakking Category
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- Verified Award Winner
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The Design
About Holiday Gift Set Primêre Funksie: Geskenkstelverpakking
Vakansiegeskenkstel is 'n verpakkingsontwerp vir 'n versameling verbruikbare vakansiegeskenke. Die stel bevat 'n 80 g sjokoladestafie, 'n 40 g kruietee-pakkie, 'n 200 g fles natuurlike heuning en 'n 140 g kaneelgeurkers. Die illustrasies is geïnspireer deur Zemyna, die Litause aardgodin, wat hier uitgebeeld word as 'n moderne figuur met tekkies en oorfone. Die lang wit hare van die godin roep sneeu en vertroude feestelike beelde op. 'n Gedempte natuurlike kleurpalet weerspieël die bestanddele. Offset-, fleksografie- en digitale drukwerk word gebruik.
The Recognition
About the A' Design Award in Silwer
Holiday Gift Set Primêre Funksie: Geskenkstelverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Holiday Gift Set Primêre Funksie: Geskenkstelverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Holiday Gift Set Primêre Funksie: Geskenkstelverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
- Dimensions & Packaging
- Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
- Tags
- Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
- Production Technology
- Offset, flexography and digital printing.
- Design Challenge
- It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
- Research
- Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
- Inspiration
- Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
- Project Duration
- Started in July and finished in November, 2019 in Vilnius, Lithuania.
- Operation Flow
- This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
- Image Credits
- Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)
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