Wild Cook Advertising Plakkaat by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising Plakkaat by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 A' Design Award in Yster in Reklame, Bemarking en Kommunikasie Ontwerp Competition Category.

YsterReklame· 2020

Wild Cook Advertising Plakkaat

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

A' Design Award in Yster Winner in Reklame Category

61,455

Verified Award Winner

Verify Award Status for #99688

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wild Cook Advertising Plakkaat

Advertensies is een van die belangrikste dele van die aanbieding van 'n produk. Om 'n ontwerp te kan aanbied, moet ontwerpers die belangrikste aspekte van die ontwerp verstaan, en om dit op 'n artistieke manier aan te bied, moet hulle fokus op die belangrikste funksies daarvan. Die ontwerp wat aangebied word is advertensieplakkate vir 'n produk wat verskillende rookgeure van gladde verbranding van natuurlike materiale tot voedsel, daarom het die ontwerpers daarop aangedring om te wys dat natuurlike materiale brand en die rook daaruit kom. Die ontwerpers wil hul nuuskierigheid oor die advertensies stimuleer.

The Recognition

About the A' Design Award in Yster

Wild Cook Advertising Plakkaat is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Wild Cook Advertising Plakkaat 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Wild Cook Advertising Plakkaat word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad