Beyond the Blue መጽሐፍ by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 A' Design Award የብር ሽልማት in የህትመት እና የታተመ ሚዲያ ዲዛይን Competition Category.

ብርህትመት· 2020

Beyond the Blue መጽሐፍ

by Sung ho Nam

Client: Cosmo-Sloth

A' Design Award የብር ሽልማት Winner in ህትመት Category

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Verified Award Winner

Verify Award Status for #101318

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue መጽሐፍ

ቢዮንድ ዘ ብሉ ከባሕር ጋር የተያያዙ የአካባቢ ጉዳዮችን የሚዳስስ መጽሐፍ ነው። እያንዳንዱ ምዕራፍ የውቅያኖሱን የተለያየ ገጽታ በሚያሳይ ልዩ የቀለም ቺፕ ይጀመራል። አረንጓዴ ቺፕ ጤናማ የባሕር ደን ሲወክል፣ ቀይ ቺፕ ደግሞ በዓሣ ነባሪ ደም የጨለመ ባሕርን ያመለክታል። ቀለም ለሁሉም ዕድሜ ክልል አንባቢዎች ውስብስብ የአካባቢ ርዕሶችን ለማብራራት እንደ ቀላልና ሁለንተናዊ መንገድ ተጠቅሟል። መጽሐፉ 187 ሚሜ በ245 ሚሜ የሚለካ ሲሆን 90 ገጾች አሉት። ኅትመቱ በ100 ግ ማት ወረቀት ላይ የአኩሪ አተር ዘይት ቀለም ይጠቀማል፣ የክር ማሰሪያውም የማጣበቂያ አጠቃቀምን ይቀንሳል።

The Recognition

About the A' Design Award የብር ሽልማት

Beyond the Blue መጽሐፍ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Beyond the Blue መጽሐፍ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Beyond the Blue መጽሐፍ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam