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Town Longquan Tower Liquor ማሸግ by Jin Tao He

Town Longquan Tower Liquor ማሸግ by Jin Tao He is a highly esteemed winner of the very prestigious 2021 A' Design Award የነሐስ ሽልማት in ውሱን ህትመት እና ብጁ ዲዛይን Competition Category.


ነሐስውሱን ህትመት· 2021

Town Longquan Tower Liquor ማሸግ

by Jin Tao He

Client: Shantou Datianchao Brand Planning Co., Ltd.

A' Design Award የነሐስ ሽልማት Winner in ውሱን ህትመት Category

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Verified Award Winner

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Colors

The Design

About Town Longquan Tower Liquor ማሸግ

ዲዛይኑ የፈጠራ ሥራውን ለማከናወን የግንቡን ጽንሰ-ሐሳብ ይጠቀማል, እዚያም ልዩ የሆነ ጠርሙስ ቅርጽ ያለው ወይን ወደ ግንብ ተደራርቧል, በቻይና ውስጥ "ያለ ድግስ ሶስት" የለም ይህም ከሶስት በላይ, ሁለት ጓደኞች, ወይን መጠጣት ማለት ነው. ቆንጆ አይደለም. በጠርሙስ ክዳን ላይ በማሰላሰል ላይ የተቀመጠ ሰው ወይን ጠጅ ለሐዘን እፎይታ ብቻ ሳይሆን ወይን ጠጅ በመቅመስ ወደ ውስጥ ለመግባትም ጭምር ነው.

The Recognition

About the A' Design Award የነሐስ ሽልማት

Town Longquan Tower Liquor ማሸግ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Town Longquan Tower Liquor ማሸግ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Town Longquan Tower Liquor ማሸግ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
Dimensions & Packaging
no
Tags
Liquor and Spirits;Small bottle of wine
Production Technology
NO
Design Challenge
I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
Research
In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
Inspiration
Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
Project Duration
The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
Operation Flow
no
Patents
NO
Team Members
Designer:Fanggui Chen
Image Credits
NO

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