Chadao መጽሐፍ by Wang Zhi is a highly esteemed winner of the very prestigious 2021 A' Design Award የነሐስ ሽልማት in የህትመት እና የታተመ ሚዲያ ዲዛይን Competition Category.

ነሐስህትመት· 2021

Chadao መጽሐፍ

by Wang Zhi

Client: Yunnan TAETEA Group Co., Ltd.

A' Design Award የነሐስ ሽልማት Winner in ህትመት Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Chadao መጽሐፍ

የሃርድ ሽፋን የሽፋን ቁሳቁሶች እና ቀለሞች የፑየር ሻይ የተለመዱ ቀለሞችን ለማቅረብ ግልጽ የሆነ መንገድ ለመፍጠር ያገለግላሉ. የቅርጸ ቁምፊ ንድፍ እና አቀማመጥ በትክክል ባዶ ናቸው, እና አጠቃላይ አቀማመጥ በለውጦች የተሞላ ነው. የዘመናዊ ዲዛይን ቋንቋ የቻይንኛ ፑየር ሻይን ውበት ለማብራራት ጥቅም ላይ ይውላል, እና የምዕራፉ ንድፍ ቀላል እና ግልጽ ነው. ሥዕሎቹ እና ይዘቶቹ በደንብ የሚዛመዱ እና አስደሳች ናቸው። ግራፊክስ እና ጽሁፎች በተስማሙ እና በትክክል ቀርበዋል.

The Recognition

About the A' Design Award የነሐስ ሽልማት

Chadao መጽሐፍ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Chadao መጽሐፍ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Chadao መጽሐፍ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sheath and the color of the hardcover are carefully chosen to create a transparent sense of maroon—a typical color of Pu'er tea—and to reflect the texture of the tea. The font design and layout are properly left blank, creating a sense of change. Modern design language is used to explain the charm of Chinese Chadao, with the chapter design kept simple and clear. The illustrations and texts are harmoniously arranged and designed to complement each other.
Dimensions & Packaging: Book size: 170mm x 240mm x 23mm
Tags: TAETEA System, Pu'er Tea, Chadao, An Eight-step Process, hardcover, Acrylic Materials
Production Technology: The book sheath is made of transparent acrylic. The process consists of four-color printing, bronzing and creasing, etc. The hand-drawn style illustrations are computer-aided design.
Design Challenge: The most difficult part is to find the exact visual design expression. Nowadays, learning Chinese tea ceremony has become a fashion, and people's thoughts will gradually sublimate in the process of tasting Pu'er tea; however, it is nevertheless a challenge to express the philosophical thoughts behind the Chinese tea ceremony and the tea culture.
Research: The purpose of the research is to re-understand and express the charm of Chinese Pu'er tea as well as the Chinese tea ceremony. Empowered by selected printing materials, novel special paper and binding technology, the research explores how to convey the different touches of the through distinctive visual expressions.
Inspiration: The book is inspired by Pu'er tea from TAETEA Group. The Eight Teachings of the TAETEA System are both a set of elegant and procedural skills to brew tea and are self-motivating methods of self-introspecting Chadao studies. It consists of eight interrelated, consecutive of arrays of moves, including cleansing, opening, awakening, measuring, cultivating, experiencing, sharing, and finishing.

An Eight-step Process ceremony enhance the design inspiration for the reunderstanding of the aesthetic value of Chinese Chadao.
Project Duration: January 1 to 31, 2018; Beijing, China
Operation Flow: By getting people take out and open the book with care, the transparent acrylic sheath brings a touch of sacred ritual. Throughout the eight chapters, the joy of reading stays in the entire reading process. Be the book open or closed, there is always a particular three-dimensional effect.
Patents: Copyrights belong to Foreign Languages Press, 2018
Team Members: Translator: Wang Chiying
Guest Editors:Xu Xue, Gao Feiyan
Image Credits: Photographe: Wang Haifei, Sun Yishuai