Beer Culture 2020 የገበያ ጥናት ሪፖርት በ Gabriela Maria Straka የተሠራ ሲሆን በ የማስታወቂያ፣ ግብይት እና ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2021 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስማስታወቂያ· 2021
Beer Culture 2020 የገበያ ጥናት ሪፖርት
ደንበኛ: Brau Union Österreich AG
በ ማስታወቂያ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #118582 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Beer Culture 2020 የገበያ ጥናት ሪፖርት
ቢራ ባህል 2020 በኦስትሪያ ውስጥ ስላለው የቢራ ባህል የታተመ ሪፖርት ነው። ሪፖርቱ በገለልተኛ የገበያ ጥናት ተቋም በመስመር ላይ እና በስልክ ቃለ መጠይቆች አማካኝነት የተካሄደውን፣ ዕድሜያቸው 18 እና ከዚያ በላይ የሆኑ የኦስትሪያ ህዝብን ተወካይ ዳሰሳ ጥናት ውጤቶችን ያቀርባል። ርዕሶቹ የቢራ ልዩ ምርቶች አስፈላጊነት፣ የመጠጥ ልማዶች፣ ዘላቂ የቢራ ምርት፣ ለብራንድ ያለው ታማኝነት እና አልኮል የሌላቸው ምርቶችን ያካትታሉ። ቀላል ግራፊክስ እና ምልክቶች አሃዞቹን በቀላሉ ለመረዳት በሚያስችል መልኩ ያቀርባሉ። ሪፖርቱ 64 የይዘት ገጾችን እና አራት የሽፋን ገጾችን ይዟል።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Beer Culture 2020 የገበያ ጥናት ሪፖርት የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Beer Culture 2020 የገበያ ጥናት ሪፖርት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Beer Culture 2020 የገበያ ጥናት ሪፖርት ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
- ልኬቶች እና ማሸጊያ
- Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700 - መለያዎች
- beer culture report, beer culture, beer, market research, Austria
- የማምረቻ ቴክኖሎጂ
- The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage - የዲዛይን ተግዳሮት
- The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture. - ምርምር
- The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
- መነሳሻ
- For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
- የፕሮጀክት ጊዜ
- The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
- የሥራ ሂደት
- In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
- የፈጠራ ባለቤትነት
- Copyrights belong to Brau Union Österreich AG, 2020
- የቡድን አባላት
- Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH - የምስል ምስጋና
- Brau Union Österreich AG
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