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Wa Lana Waqfa Brand ፖለቲካዊ የቴሌቪዥን ፕሮግራም by Rami Yaser Hosni

Wa Lana Waqfa Brand ፖለቲካዊ የቴሌቪዥን ፕሮግራም by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 A' Design Award የብረት ሽልማት in የማስታወቂያ፣ ግብይት እና ግንኙነት ዲዛይን Competition Category.


ብረትማስታወቂያ· 2021

Wa Lana Waqfa Brand ፖለቲካዊ የቴሌቪዥን ፕሮግራም

by Rami Yaser Hosni

Client: TRT Arabi TV channel

A' Design Award የብረት ሽልማት Winner in ማስታወቂያ Category

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The Design

About Wa Lana Waqfa Brand ፖለቲካዊ የቴሌቪዥን ፕሮግራም

ወለና ወቅፋ (እንቁም) የጊዜውን ጉዳዮች ዜና ላይ ያተኮረ ዕለታዊ ፖለቲካዊ ፕሮግራም ነው። በአንድ የዜና ክስተት ላይ ብርሃን በማበራት በዝርዝር ይመረምረዋል። የዲዛይን ቡድኑ የፕሮግራሙን ጽንሰ ሀሳብ በትክክል ለማንጸባረቅ ሙሉ ሪብራንድ (መክፈቻ፣ ስቱዲዮ፣ በፕሮግራም ውስጥ ግራፊክስ፣ ፕሮሞ...) ሰርቷል፣ ይህም በተወሰነ ርዕሰ ጉዳይ ላይ "ማድመቅ" እና "ማቆም" ዙሪያ የሚያጠነጥን ነው። በፕሮግራሙ ስም ውስጥ ያለው የመጀመሪያው ፊደል በሁለተኛው ቃል የመጀመሪያ ፊደል ላይ ብርሃን ያበራል፣ ይህም የማድመቅ እና የማሰስ መልእክቱን ለማስተላለፍ ነው። በሁለተኛው ቃል መጨረሻ ላይ ያለው ተዘርጋ መስመር ማቆምን ይወክላል (የፕሮግራሙ ስም)።

The Recognition

About the A' Design Award የብረት ሽልማት

Wa Lana Waqfa Brand ፖለቲካዊ የቴሌቪዥን ፕሮግራም የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Wa Lana Waqfa Brand ፖለቲካዊ የቴሌቪዥን ፕሮግራም ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Wa Lana Waqfa Brand ፖለቲካዊ የቴሌቪዥን ፕሮግራም በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
Tags
broadcast program, political, current affairs, news, arabic, design, brand, opener
Design Challenge
To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
Inspiration
The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.

The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes).
Project Duration
The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
Team Members
Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk

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