I Love You From Afar ማህበራዊ by Alvaro Gonzalez and Renato Galecio

I Love You From Afar ማህበራዊ by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 A' Design Award የነሐስ ሽልማት in የማስታወቂያ፣ ግብይት እና ግንኙነት ዲዛይን Competition Category.

ነሐስማስታወቂያ· 2021

I Love You From Afar ማህበራዊ

by Alvaro Gonzalez and Renato Galecio

Client: Inbrax

A' Design Award የነሐስ ሽልማት Winner in ማስታወቂያ Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About I Love You From Afar ማህበራዊ

በወረርሽኙ መጀመሪያ ላይ፣ ሁሉም ሰው በቺሊ ውስጥ በኳራንቲን ላይ በነበረበት ጊዜ፣ ሁሉም የሚኒሶ መደብሮች ተዘግተው ነበር፣ እና ለታዳሚዎቹ ያለውን ቁርጠኝነት ለመጠበቅ፣ "ከርቀት እወድሃለሁ" የሚለው ዘመቻ ተፈጠረ፣ ይህም 100% በመስመር ላይ በመተግበር ሸማቾች በቤት ውስጥ ተዘግተው በነበሩበት ጊዜ ለማዝናናት በሺዎች የሚቆጠሩ ሃሳቦችን አቀረበ።

The Recognition

About the A' Design Award የነሐስ ሽልማት

I Love You From Afar ማህበራዊ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። I Love You From Afar ማህበራዊ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። I Love You From Afar ማህበራዊ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimensions & Packaging: Stories, Posts, Carrousels
Tags: Inbrax, Miniso, Chile, I Love You From Afar
Production Technology: Social Media, Vectorial Illustrations, Illustrator
Design Challenge: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Research: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspiration: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Project Duration: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Patents: Miniso, Inbrax
Team Members: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Image Credits: Miniso, Inbrax