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The Tridea Project መጽሐፍ by Lisa Winstanley

The Tridea Project መጽሐፍ by Lisa Winstanley is a highly esteemed winner of the very prestigious 2022 A' Design Award የብር ሽልማት in የህትመት እና የታተመ ሚዲያ ዲዛይን Competition Category.


ብርህትመት· 2022

The Tridea Project መጽሐፍ

by Lisa Winstanley

Client: Lisa Winstanley

A' Design Award የብር ሽልማት Winner in ህትመት Category

Colors

The Design

About The Tridea Project መጽሐፍ

ይህ መጽሃፍ The Tridea Project: Culturally Diverse Co-Creation የምርት ስም ጽንሰ-ሀሳብን እና ተከታዩን ዝግመተ ለውጥን ያሳያል። ይዘቱ ሶስት ምዕራፎችን ያቀፈ ነው፣ በመጀመሪያ የፕሮጀክቱ እና የፈጣሪው አጠቃላይ እይታ። ሁለተኛ ዝርዝር የምርት መመሪያ እና ሶስተኛ የእይታ ድርሰት፣ የመደመር እና የልዩነት የምርት እሴቶችን በመወያየት ሁለቱም ለዚህ የ 4 ዓመታት የምርምር ፕሮጀክት ዋና ዋና ጉዳዮች ናቸው። የመፅሃፍ ዲዛይኑ በቁሳቁስ ታሳቢ ተደርጎ የተሰራ ሲሆን እያንዳንዱ ገጽታ የፕሮጀክት እሴቶችን በዘይቤ ለመወከል ታሳቢ ተደርጓል።

The Recognition

About the A' Design Award የብር ሽልማት

The Tridea Project መጽሐፍ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። The Tridea Project መጽሐፍ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። The Tridea Project መጽሐፍ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This book documents the Tridea Project's brand conception and evolution. Culminating in a visual essay discussing the brand values of inclusion and diversity, which have been pivotal factors to this 4-year research project. The book design has been crafted with materiality in mind and each aspect has been considered and contemplated to metaphorically represent the project philosophy.
Dimensions & Packaging
The overall book is Size: 250mm (w) x 315mm (h) (closed)
Cover - 135gsm colourplan (amethyst) over 2mm board
Endpaper - 135gsm colourplan (amethyst)
Text - 170gsm maple bright
Tags
Book, Design, Collaboration, Co-creation, Ethical
Production Technology
The book is cloth bound in using fabric from the main colour palette purple to represent creativity and mystery. The text is debossed and printed in a metallic pink foil, again from the main colour palette to represent love and kindness but the metallic finish adds a touch of magic and playfulness, creating reflection and distortion, much like the surrealist notions this project is inspired by. The cover of the book forms a horizontal triptych, to hint at the Tri aspect of the project. Three ideas, three artists, three layers of meaning and creativity.
Design Challenge
The project is inspired by The Exquisite Corpse, a method of collaging numerous designs by several artists into one collaborative composition. A creative mash-up, with international participants collaborating to produce one multicultural creative piece. Think of it like a design relay race. The artworks generated are displayed on the online gallery and subsequently sold as high-resolution downloads. All profits from the sales will be donated to the partnering Singaporean charity TWC2; Transient workers Count Too; thus, coalescing international creative communities, building bridges, and providing a channel for diverse collaboration
Research
This project explores alternative methods of image production and consumption with a view to exploring diverse and ethical co-creation practices in a virtual space.
Inspiration
The Tridea Project and was borne from the desire to address our societies divisions through collaborative creative practice. Tridea’s overarching aim is to promote inclusion, collaboration, and altruism as a counter to these divisions. This project embraces social & cultural diversity by inviting creatives from around the world to participate in an international collaborative form of the Surrealist parlour game, ‘The Exquisite Corpse‘.
Project Duration
The project started in March 2018 in Singapore and finished in January 2022 in Singapore.
Operation Flow
The three layered cover of the book provides both practical navigation and visual metaphor.
Patents
Not applicable
Team Members
Lisa Winstanley: Lead Designer / Art Director
Lisa Peh Jiaxian: Photographer
Image Credits
Image #1: Photographer Lisa Peh Jiaxian
Image #2: Photographer Lisa Peh Jiaxian
Image #3: Photographer Lisa Peh Jiaxian
Image #4: Photographer Lisa Peh Jiaxian
Image #5: Photographer Lisa Peh Jiaxian

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