Vivo X80 የውጭ ማስታወቂያ ዘመቻ by Output is a highly esteemed winner of the very prestigious 2023 A' Design Award የብር ሽልማት in የማስታወቂያ፣ ግብይት እና ግንኙነት ዲዛይን Competition Category.

ብርማስታወቂያ· 2023

Vivo X80 የውጭ ማስታወቂያ ዘመቻ

by Output

Client: Output

A' Design Award የብር ሽልማት Winner in ማስታወቂያ Category

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The Design

About Vivo X80 የውጭ ማስታወቂያ ዘመቻ

Vivo X80 ተከታታይ ስማርትፎኖችን ለማስተዋወቅ የተፈጠረ የውጭ ማስታወቂያ ዘመቻ ነው። በህንፃ ላይ ከፍ ብሎ የሚቀመጥ መነጽር የማይፈልግ የ3D ስክሪን ከመጠቀም ይልቅ፣ ዘመቻው በቀጥታ መሬት ላይ የተቀመጠ ግዙፍ የወለል ስክሪን ይጠቀማል፣ ስለዚህ ተመልካቾች ከቅርብ ርቀት መመልከት ይችላሉ። ይዘቱ በሰባት ክፍሎች የተደራጀ ሲሆን በሸንዘን እና በሺያን ከተሞች ታይቷል። ሁለት ራዳሮች እና የሰው አካል መቅረጫ ቴክኖሎጂ የተመልካቾችን አቀማመጥ እና እንቅስቃሴ ይከታተላሉ፣ በዚህም ምስሎቹ ለተመልካቾች ምላሽ ይሰጣሉ። ለማሳያው የሌዘር ፕሮጀክሽን ቴክኖሎጂ ጥቅም ላይ ውሏል።

The Recognition

About the A' Design Award የብር ሽልማት

Vivo X80 የውጭ ማስታወቂያ ዘመቻ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Vivo X80 የውጭ ማስታወቂያ ዘመቻ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Vivo X80 የውጭ ማስታወቂያ ዘመቻ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan