Chaos Pogo የምርት ስም ማስኮት በ Xudong Zhang and Hao Tan

Chaos Pogo የምርት ስም ማስኮት በ Xudong Zhang and Hao Tan የተሠራ ሲሆን በ የማስታወቂያ፣ ግብይት እና ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2023 A' Design Award የብረት ሽልማት አሸናፊ ነው።

ብረትማስታወቂያ· 2023

Chaos Pogo የምርት ስም ማስኮት

በ Xudong Zhang and Hao Tan

ደንበኛ: Chaos Pogo

በ ማስታወቂያ ምድብ ውስጥ የ A' Design Award የብረት ሽልማት አሸናፊ

16,298

የተረጋገጠ የሽልማት አሸናፊ

ለ #147863 የሽልማት ሁኔታ ያረጋግጡ

በ A' Design Award ይመልከቱ ጋዜጣዊ መግለጫ የሽልማት ባጅ

ቀለሞች

ንድፉ

ስለ Chaos Pogo የምርት ስም ማስኮት

ዋው ለወጣቶች ያተኮረ ክፍት መጠጥ ቤት ብራንድ ለሆነው ካኦስ ፖጎ የተፈጠረ የብራንድ ማስኮት ነው። ማስኮቱ የግለት፣ የወጣትነት እና የድፍረት ምልክት ተደርጎ በሚታየው እንስሳ ማር ግሪዝ (ሆኒ ባጀር) ላይ የተመሰረተ ነው። ጠፍጣፋ ጭንቅላት ከነጭ ፀጉር ጋር፣ ስለታም ጥፍሮች እና ልዩ ጭራ ገፀ ባህሪውን በቀላሉ ለመለየት ያስችላሉ። ጽኑ ዓይኖች ከጽጌረዳ ቀይ ብሌኖች ጋር የምስጢራዊነት ስሜት ይጨምራሉ። ደፋሩ መልክ የብራንዱን ባህል እና ባህሪ ያንፀባርቃል። ከማስኮቱ የተቀዱ ምልክቶችም በብራንድ ምርቶች ላይ ተግባራዊ ተደርገው በደንበኞች እና በብራንዱ መካከል ያለውን ትስስር ያጠናክራሉ።

እውቅናው

ስለ A' Design Award የብረት ሽልማት

Chaos Pogo የምርት ስም ማስኮት የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Chaos Pogo የምርት ስም ማስኮት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Chaos Pogo የምርት ስም ማስኮት በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።

ከንድፉ በስተጀርባ

የፕሬስ ኪት

ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።

ልዩ ባህሪያት: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
መለያዎች: Pub IP, Brand Image, Mascot, WOW, Youth
የማምረቻ ቴክኖሎጂ: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
የዲዛይን ተግዳሮት: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
ምርምር: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
መነሳሻ: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
የፕሮጀክት ጊዜ: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
የሥራ ሂደት: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
የቡድን አባላት: Xudong Zhang and Hao Tan