Barking Good የብራንድ ይዘት by Squared is a highly esteemed winner of the very prestigious 2024 A' Design Award የብረት ሽልማት in የማስታወቂያ፣ ግብይት እና ግንኙነት ዲዛይን Competition Category.
ብረትማስታወቂያ· 2024
Barking Good የብራንድ ይዘት
by Squared
Client: Squared
A' Design Award የብረት ሽልማት Winner in ማስታወቂያ Category
Verified Award Winner
Verify Award Status for #150826The Design
About Barking Good የብራንድ ይዘት
የቤት እንስሳት እንክብካቤ ወደ አዲስ ዘመን ገብቷል። ትንንሽ ጸጉራማ ጓደኞች አሁን በቤተሰብ ውስጥ እኩል ተደርገው እየታዩ ሲሆን ከጊዜ ወደ ጊዜ የበለጠ እንክብካቤ እየተቀበሉ ነው። ለውሾች የቅንጦት እንክብካቤና ከፍተኛ ደረጃ ያለው አገልግሎት የሚሰጥ የውበት ሳሎን ያንን አዲስ ታሪክ ለመንገር የሚረዳ ሙሉ በሙሉ አዲስ የእይታ ግንኙነት ለመፍጠር ሰፊ የብራንድ ይዘቶች ተዘጋጅተዋል። ውሾች የራሳቸው ባህሪ፣ ዘይቤና ስብዕና ያላቸው እንደመሆናቸው የመጨረሻውን የውሻ እንክብካቤ የሚገባቸው እንደ ዋና ገፀባህሪያት ቀርበዋል።
The Recognition
About the A' Design Award የብረት ሽልማት
Barking Good የብራንድ ይዘት የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Barking Good የብራንድ ይዘት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Barking Good የብራንድ ይዘት በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
- Tags
- dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
- Production Technology
- A full visual communication was developed, including print, collateral and digital applications.
- Inspiration
- Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
- Project Duration
- The project is developed at the beginning of 2023 and is currently ongoing.
- Team Members
- Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED - Image Credits
- Creative Director Yana Okoliyska
Agency SQUARED
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