Recruitment Communication የቅጥር ዘመቻ ምስላዊ መለያ by 5 Senses Design

Recruitment Communication የቅጥር ዘመቻ ምስላዊ መለያ by 5 Senses Design is a highly esteemed winner of the very prestigious 2025 A' Design Award የብር ሽልማት in የማስታወቂያ፣ ግብይት እና ግንኙነት ዲዛይን Competition Category.

ብርማስታወቂያ· 2025

Recruitment Communication የቅጥር ዘመቻ ምስላዊ መለያ

by 5 Senses Design

Client: Tencent

A' Design Award የብር ሽልማት Winner in ማስታወቂያ Category

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Colors

The Design

About Recruitment Communication የቅጥር ዘመቻ ምስላዊ መለያ

የቅጥር ግንኙነት (Recruitment Communication) ለአንድ የቴክኖሎጂ ኩባንያ የልምምድ ሠራተኞች ቅጥር ዘመቻ የተፈጠረ ምስላዊ መለያ ነው። ዋናው ምስል ከማዕከላዊ ሉል አጠገብ የቆመ ሰው ያሳያል፣ የውሃ ሞገዶች ደግሞ በዲጂታል ዘመን የግለሰቦችን እያደገ የሚሄድ ተጽዕኖ ይወክላሉ። የፅንሰ-ሀሳብ ንድፎች በPhotoshop እና Illustrator ተዘጋጅተዋል፣ ባለሶስት አቅጣጫ አካላት እና ትዕይንቶች በCinema 4D ተገንብተዋል፣ የተንቀሳቃሽ ምስል ስሪቱም በAfter Effects ተስተካክሏል። አቀማመጡ ለማህበራዊ ሚዲያ፣ ለድረ-ገጾች እና ለትላልቅ የታተሙ ፖስተሮች ይስማማል። ዲዛይኑ የቅጥር ሂደቱን ለወጣት ሥራ ፈላጊዎች በግልጽ ያቀርባል።

The Recognition

About the A' Design Award የብር ሽልማት

Recruitment Communication የቅጥር ዘመቻ ምስላዊ መለያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Recruitment Communication የቅጥር ዘመቻ ምስላዊ መለያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Recruitment Communication የቅጥር ዘመቻ ምስላዊ መለያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project aims to create a futuristic and vibrant visual identity for Tencent's 2021 intern recruitment campaign. By utilizing 3D elements, dynamic layouts, and bold color combinations, it showcases Tencent's innovative spirit and tech-leading brand image, thereby attracting young job seekers' trust and affinity for Tencent. The integration of digital assets ensures consistency across platforms, enhancing engagement on social media and recruitment portals.
Dimensions & Packaging: This design is optimized for multi-platform compatibility, supporting different screen resolutions, including WeChat articles, social media, official websites, and large-format printed materials or posters of various sizes needed for offline promotions.
Tags: Tencent, Recruitment, Visual Identity, Branding, Graphic Design, Motion Graphics, 3D Design，Visual Communication
Production Technology: In the initial phase, Photoshop and Illustrator were used to create concept sketches and demo designs. During the development of the main visual, Photoshop and Illustrator were employed for texture design, while Cinema 4D was utilized to construct 3D elements and scenes. For the animated version of the main visual, Cinema 4D was used for motion creation, followed by After Effects for editing and visual effects enhancement, ensuring a seamless and dynamic presentation.
Design Challenge: Challenge 1: We needed a fresh approach for the main visual that reflects Tencent’s professional employer brand and resonates with a youthful narrative aligned with the slogan 'Join Tencent to impact the world.'

Challenge 2: The main visual had to extend across eight Tencent business groups and two departments within a tight timeline, requiring adaptability. We preserved the scene and composition, using color, graphic elements, and copy to ensure versatility, aligning with the different departments' brand colors and abstractly expressing their business content with enhanced 3D textured titles.

Challenge 3: We used a two-part animation for an engaging interactive experience, addressing challenges with GIF compression and SVG logic. The ripple effect captures attention while loading resources, and perspective shifts create surprise, immersing users quickly in dynamic content.
Research: We collected recruitment visual designs from 10 renowned internet companies from 2018 to 2020 to analyze their design strategies, considering current employer brand trends. We found that while company strength and fit are primary considerations for job seekers, the attractiveness of recruitment content significantly influences their choices. Good recruitment materials can affect candidates' perceptions of a company's image, including brand strength and recruitment focus.

Our insights show that young job seekers, including surveyed university students and recent graduates, pay attention to the visual design of recruitment materials, preferring innovative dynamic and 3D visuals. After discussions with the client, we decided on a design style focusing on 3D visuals and interactive dynamic design, reaching out to over 100,000 users.
Inspiration: This design is inspired by Tencent's recruitment slogan, "Join Tencent. impact the world." The figure represents "you", while the central sphere symbolizes 'the world.' The ripples signify the expanding influence and broadened horizons of individuals in the digital age, illustrating how one’s impact can extend globally with Tencent’s support. This proposal combines futuristic aesthetics, gamification elements, and dynamic design to create a highly engaging and memorable brand experience.
Project Duration: The project started in March 2021 and was completed in June 2021. It was implemented in China as part of Tencent's global hiring initiatives.
Operation Flow: This design attracts job seekers with engaging dynamic visuals and an intuitive layout, ensuring a smooth user experience through technical support. The thoughtful visual design makes the Tencent recruitment process and key points clear and easy to understand, guiding users to effortlessly comprehend and engage in the entire recruitment process.
Team Members: Sheng Yang
Chenrui Wen
Chaoxuan Pan
Jianghao Ling
Jincheng Guo
Fuhua Yan
Image Credits: Image #1：5 Senses Design
Image #2：5 Senses Design
Image #3：5 Senses Design
Image #4：5 Senses Design
Image #5：5 Senses Design