Tels Cargo የምርት ስም መገለጫ by Nargiza Usmanova

Tels Cargo የምርት ስም መገለጫ by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2025 A' Design Award የብረት ሽልማት in የማስታወቂያ፣ ግብይት እና ግንኙነት ዲዛይን Competition Category.

ብረትማስታወቂያ· 2025

Tels Cargo የምርት ስም መገለጫ

by Nargiza Usmanova

Client: TELS Cargo

A' Design Award የብረት ሽልማት Winner in ማስታወቂያ Category

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Colors

The Design

About Tels Cargo የምርት ስም መገለጫ

ቴልስ ካርጎ ለአውሮፓ የትራንስፖርት ኩባንያ የተፈጠረ የምርት ስም መገለጫ ሲሆን በተሽከርካሪ ጭነት ላይ ያተኮረ ነው። አርማው ኦርጅናሉን የፊደል አጻጻፍ ስልት፣ የቀለም ጥምረት እና የፓሌት አምስት-መስመር ምልክት ስለሚይዝ ተለይቶ የመታወቅ ባህሪው ይጠበቃል። ክብ ቅርጽ ያለው አካል ፀሐይንና ብርሃንን ይወክላል። በካርጎ ቃል ውስጥ ያሉት G እና O የተባሉ ፊደላት እንቅስቃሴን ለማመልከት ተያይዘዋል። ይህ የምርት ስም መገለጫ በጭነት መኪና ንድፎች፣ በግድግዳ ቀን መቁጠሪያዎች፣ በቢሮ እቃዎች፣ በሰላምታ ካርዶች፣ በውሃ ጠርሙሶች፣ በቦርሳዎች፣ በግድግዳ ሰዓቶች፣ በኤግዚቢሽን ማቆሚያዎች እና በስጦታዎች ላይ ተግባራዊ ተደርጓል። ግራጫና ብርቱካናማ የቀለም ጥምረት ዘመናዊና ሙያዊ መልክን ይደግፋል።

The Recognition

About the A' Design Award የብረት ሽልማት

Tels Cargo የምርት ስም መገለጫ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Tels Cargo የምርት ስም መገለጫ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Tels Cargo የምርት ስም መገለጫ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
Dimensions & Packaging: The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
Tags: Branding, Identity, Graphic design, Logo design, Visual design
Production Technology: All advertising product layouts are created using graphic design software.
Design Challenge: The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
Research: A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
Inspiration: The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
Project Duration: The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
Operation Flow: All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
Patents: Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
Image Credits: Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk