Unheardible የሙዚቃ ውድድር ብራንዲንግ በ Bloom GmbH Nürnberg የተሠራ ሲሆን በ የማስታወቂያ፣ ግብይት እና ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2026 A' Design Award የብር ሽልማት አሸናፊ ነው።
ብርማስታወቂያ· 2026
Unheardible የሙዚቃ ውድድር ብራንዲንግ
ደንበኛ: D-Bue Wettbewerb
በ ማስታወቂያ ምድብ ውስጥ የ A' Design Award የብር ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #173864 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Unheardible የሙዚቃ ውድድር ብራንዲንግ
ዲ-ቡ (D-bue) ልዩ ዓይነት የሙዚቃ ውድድር ነው፡ በየሁለት ዓመቱ ከጀርመን የሙዚቃ አካዳሚዎች የተመረጡ ተማሪዎች የግል ጥበባዊ ሀሳቦቻቸውን በተከታታይ ኮንሰርቶች ያቀርባሉ። ብሉም (Bloom) ለዚህ ልዩ ቅርጸት የተበጀ የግንኙነት ጽንሰ-ሀሳብ አዘጋጅቷል። ትኩረቱ ከሶስት አቅጣጫዊ (3D) የድምጽ ምስላዊነት የተፈጠረ ተለዋዋጭ የድምጽ ቅርጻ ቅርጽ ላይ ነው። የሰው ጆሮን እንደ መነሻ ወስዶ ለውድድሩ የተዘጋጀውን የድምጽ አርማ ተከትሎ ራሱን ይቀርጻል፤ ይህም የሙከራዊነትና ያልተሰማው ነገር ምልክት ነው። አንኸርድብል (Unheardible) የተባለው አዲስ ቃል ምስላዊውን ገጽታ በማሟላት ታይነትንና ተለይቶ መታወቅን ያረጋግጣል።
እውቅናው
ስለ A' Design Award የብር ሽልማት
Unheardible የሙዚቃ ውድድር ብራንዲንግ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Unheardible የሙዚቃ ውድድር ብራንዲንግ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Unheardible የሙዚቃ ውድድር ብራንዲንግ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- D-bue is a music competition of the future: every two years, selected students from German music academies present their artistic visions in concerts.Bloom developed a pioneering communication concept. Central to the design is a dynamic sound sculpture, created using 3D sound visualization. Originating from the human ear and shaped by a custom sound logo, it symbolizes the unheard. The neologism - Unheardible - complements the key visual, ensuring strong visibility and recognition across all media.
- ልኬቶች እና ማሸጊያ
- 3D animations for website, digital media and social media, campaign motif for digital campaign, OoH media, and advertisements in event magazines. Publications in the form of an event magazine and program booklets for the individual events. Posts and digital ads in the run-up to and aftermath of the competition, participants, jury and concerts.
- መለያዎች
- 3D sound visualization, Audio-synced animation, Sound sculpture, Visual identity, Music competition, Event communication, integrated communication concept, Out-of-home advertising, Social media campaign
- የማምረቻ ቴክኖሎጂ
- The central key visual is an audio-synced animation based on a specially developed sound logo. In 3D software, the model of a human ear was modeled along this sound data as a dynamic sculpture. The final teaser animation was then created in specialized animation software. In this way, the acoustic experience was precisely translated into a visual form.
- የዲዛይን ተግዳሮት
- The biggest challenge was to do justice to the creative force and stylistic diversity of the participants with just one key visual and a holistic communication framework. This one image had to convey the visionary, the unheard of of the competition, communicate at eye level - and at the same time act as an identity-forming umbrella both internally and externally and arouse the interest of the public.
- መነሳሻ
- The aim was to make D-bue visible and audible to the public and participants alike as an innovative music competition in order to generate attention, boost ticket sales and visualize the cultural claim. Bloom developed a communication concept based on the event's sound logo and translated it into a striking visual. The ear as a dynamic sound sculpture communicates the core promise: an unheard musical experience. The result is a clear and unmistakable visual language that reflects the diversity and creative energy.
- የፕሮጀክት ጊዜ
- From February 2024, the D-bue communication concept became visible step by step: venues, organizing team and jury were presented, followed in March by the ensembles with their visionary projects. Interviews and background reports made the anticipation tangible. From the end of March: ticket sales and insights into the contributions. In May, the campaign reached the public space. From May 28 to June 1, the concerts could then be experienced live - digitally accompanied until the award ceremony.
- የሥራ ሂደት
- The communication concept makes the competition visible, accompanies it for months, provides information, arouses curiosity and increases anticipation. It brings audiences and artists together online, in public spaces and on site. It explains the process, introduces participants, provides orientation at the concerts and gives the competition a strong, recognizable face - from the kick-off to the award ceremony.
- የቡድን አባላት
- Project Manager Client: Phillip Gaiser
In House Design Client: Melissa Porzner
Senior Project Manger: Eva-Maria Engelbrecht
Project Manager: Bruna Soares
Junior Account Manager: Lilly Molau
Creativ Director: Stefan Maier-Wimmer
Senior Art Director: Sebastian Hudl
3D Animation & Grafic Design: Jana Himmel
Animation & Grafic Design: Nico Boike
Dtp: Elisa Jones
Text: Benjamin Jungert
ስፖንሰር የተደረገ
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ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
