Easy For Us ዋና ተግባር፦ የማስታወቂያ ዘመቻ በ Cheil Egypt

Easy For Us ዋና ተግባር፦ የማስታወቂያ ዘመቻ በ Cheil Egypt የተሠራ ሲሆን በ የማስታወቂያ፣ ግብይት እና ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2026 A' Design Award የብር ሽልማት አሸናፊ ነው።

ብርማስታወቂያ· 2026

Easy For Us ዋና ተግባር፦ የማስታወቂያ ዘመቻ

በ Cheil Egypt

ደንበኛ: Samsung Elcectronics Egypt

በ ማስታወቂያ ምድብ ውስጥ የ A' Design Award የብር ሽልማት አሸናፊ

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የተረጋገጠ የሽልማት አሸናፊ

ለ #177825 የሽልማት ሁኔታ ያረጋግጡ

ድረ-ገጽ ጎብኝ በ A' Design Award ይመልከቱ ጋዜጣዊ መግለጫ የሽልማት ባጅ

ቀለሞች

ንድፉ

ስለ Easy For Us ዋና ተግባር፦ የማስታወቂያ ዘመቻ

መጽሐፍ ጽሑፍ፦ አንድ መሣሪያ ሲበላሽ ስጋት ይፈጥራል። በቼል ግብጽ የፈጠራ ቡድን የተዘጋጀው ዘመቻ እያንዳንዱን ስንጥቅ፣ ብልሽትና ዝግታ ወደ ሳምሰንግ ድጋፍ የሚያደርስ መንገድ ያደርገዋል። እያንዳንዱ ብልሽት ሙያዊ እርዳታ መኖሩን የሚያሳይ ግልጽ ምልክት ይሆናል፣ ተጠቃሚዎችን ወደ አስተማማኝ መፍትሔዎች ይመራል፣ መሣሪያዎች ምንም እንኳ ተሰባሪ ቢሆኑም ድጋፍ የአእምሮ ሰላምን ሙሉ በሙሉ ጠብቆ እንደሚያቆይ ያሳያል።

እውቅናው

ስለ A' Design Award የብር ሽልማት

Easy For Us ዋና ተግባር፦ የማስታወቂያ ዘመቻ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Easy For Us ዋና ተግባር፦ የማስታወቂያ ዘመቻ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Easy For Us ዋና ተግባር፦ የማስታወቂያ ዘመቻ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

ከንድፉ በስተጀርባ

የፕሬስ ኪት

ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።

ልዩ ባህሪያት: Hard for you Easy for us A human-centered message showing empathy toward the customer’s frustration when their device breaks, something that feels like a disaster to them, while reassuring that Samsung’s service network can handle it effortlessly.
The cracked phone screen is cleverly visualized as a map, symbolizing how Samsung’s widespread service centers are always close, turning a problem, the crack, into a pathway to help.
ልኬቶች እና ማሸጊያ: Final artwork dimensions 3600 in 3600 px at 300 dpi optimized for both high resolution digital displays and offset print. Color profile cmyk iso Coated v2 for print and srgb for screen use. Assets were created using vector-based elements to ensure scalability without quality loss. Fonts used are web-safe and print-compatible. File formats delivered ai, psd and png for multichannel deployment.
መለያዎች: Cracked screen visual, Urban map integration, Customer service design, Location-based service, Emotional storytelling, Visual communication, Service accessibility, Graphic design campaign, User-centered design, Mixed media artwork
የማምረቻ ቴክኖሎጂ: The key visual was developed using non-destructive editing workflows in Adobe Photoshop and Illustrator. The shattered screen effect was composited using high-resolution texture overlays and blending modes, while the map data was extracted via GIS-based vector rendering for precise urban detailing. Typography follows a grid-based layout system to ensure visual harmony. The final output is optimized for both print and digital at 300 DPI
የዲዛይን ተግዳሮት: The main challenge was balancing emotional impact with clear service messaging. Visually merging a cracked phone with a city map required careful composition to avoid confusion. Limited access to accurate geolocation data and ensuring cultural relevance in a diverse market were key obstacles. Internally, aligning with brand tone while addressing urgent user pain points made the design process both complex and creatively demanding.
ምርምር: This was applied design research aimed at improving customer service communication. Using mixed methods, we combined user interviews, competitor analysis, and service heatmaps. Tools included surveys, GIS mapping, and A/B visual testing with 50 participants. Results showed users respond better to location-aware visuals. Insights shaped a design that boosted service trust and accessibility, directly impacting brand perception and user engagement in real life scenarios.
መነሳሻ: When your phone breaks, it’s more than just a cracked screen it’s a moment of panic.
Your memories, your work, your connection to the world all suddenly feel fragile.
In that moment, you’re not just looking for repair you’re looking for reassurance. For someone who understands how much your device means to you.
የፕሮጀክት ጊዜ: The project commenced in January 2025 in Cairo, Egypt, and was completed in April 2025. All stages of concept development, design, and production were carried out locally. The final visual was launched as part of a nationwide customer service campaign and exhibited at the Cairo Design Week in May 2025.
የሥራ ሂደት: This visual communicates a simple message: when your phone breaks, help is just minutes away. The cracked screen with a city map inside symbolizes both the problem and the solution and location-based support. Viewers instantly understand the ease of accessing customer service nearby. The message is emotional yet practical, creating trust by showing how quickly and reliably help can arrive when it's most needed.
የፈጠራ ባለቤትነት: Copyrights belong to Cheil Egypt 2025.
Cheil Egypt 2025 Samsung Elcectronics Egypt.
የቡድን አባላት: Creative Director: Moataz Mohamed.
Copywriter: Tarek Ehab.
Executive client service: Dina Abdullah.
የምስል ምስጋና: Client: Samsung Electronics Egypt.
Advertising Agency: Cheil Egypt.
Creative Director: Moataz Mohamed.
Copywriter: Tarek Ehab.
Executive client service: Dina Abdullah.