Zona ዋና ተግባር፡ የምርት ስም መለያ እና ማሸጊያ by Cansu Dagbagli Ferreira

Zona ዋና ተግባር፡ የምርት ስም መለያ እና ማሸጊያ by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 A' Design Award የብር ሽልማት in የማስታወቂያ፣ ግብይት እና ግንኙነት ዲዛይን Competition Category.

ብርማስታወቂያ· 2026

Zona ዋና ተግባር፡ የምርት ስም መለያ እና ማሸጊያ

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

A' Design Award የብር ሽልማት Winner in ማስታወቂያ Category

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Colors

The Design

About Zona ዋና ተግባር፡ የምርት ስም መለያ እና ማሸጊያ

የመጽሐፍ ጽሑፍ፡ ዞና የአንጎላ የመጀመሪያው ሃርድ ሰልትዘር ሲሆን፣ የአካባቢውን ቅርስ ከዘመናዊ ውበት ጋር በማገናኘት፣ በሁዋምቦ ምንጮች እና በኦካቫንጎ ወንዝ የተመረኮዘ የብራንድ ማንነት ያቀርባል። ንድፉ ዘመናዊና ደፋር ውበት ላይ ያተኮረ ሲሆን፣ ትኩረትን ለመሳብ ነጠላ-ቀለም ያላቸውን በፍራፍሬ የተመረኮዙ የቀለም ስብስቦችንና ጂኦሜትሪክ አዶዎችን ይጠቀማል። ብጁ የተሰራው ሎጎታይፕ የተደበቀ የውሃ ፍንጣቂን አካቷል፣ ይህም የሕይወትን ምንነትና የወንዞችን ፍሰት ያመለክታል። ዞና ደማቅ ቀለሞችን ከንጹሕ፣ ነጭ-መሰረት ካለው አቀማመጥ ጋር በማጣመር፣ ምንጩን በወጣትና ንድፍ-ቀዳሚ እይታ የሚያከብር ትኩስና ስሜት ቀስቃሽ የእይታ ተሞክሮ ይሰጣል።

The Recognition

About the A' Design Award የብር ሽልማት

Zona ዋና ተግባር፡ የምርት ስም መለያ እና ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Zona ዋና ተግባር፡ የምርት ስም መለያ እና ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Zona ዋና ተግባር፡ የምርት ስም መለያ እና ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Dimensions & Packaging: Aluminium 330 ml drink cans
Tags: drink, alcohol, colorful, cocktail, angola, fruits
Production Technology: Design printed directly on the cans with Pantone system inks.
Design Challenge: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Research: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspiration: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Project Duration: 6 months, Angola, USA and France
Operation Flow: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.