Texts From Graphics መጽሐፍ by Reset Co. is a highly esteemed winner of the very prestigious 2020 A' Design Award የብረት ሽልማት in የህትመት እና የታተመ ሚዲያ ዲዛይን Competition Category.

ብረትህትመት· 2020

Texts From Graphics መጽሐፍ

by Reset Co.

Client: Reset Co.

A' Design Award የብረት ሽልማት Winner in ህትመት Category

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The Design

About Texts From Graphics መጽሐፍ

ከግራፊክስ የተገኙ ጽሑፎች በሜክሲኮ ውስጥ በሚገኝ የዩኒቨርሲቲ ፕሮግራም የግራፊክ ዲዛይን መምህራን የተጻፉ ድርሰቶች ስብስብ የያዘ መጽሐፍ ነው። ድርሰቶቹ ስለ ዲዛይን ሃሳቦችን እና ስጋቶችን ይገልጻሉ። በጽሑፎቹ ውስጥ የተብራሩትን ውስብስብ ፅንሰ-ሀሳቦች ለማቅለል የምስል ምልክቶች ስርዓት ተዘጋጅቷል፣ እናም የምልክቶቹ ስብስብ በእያንዳንዱ ምዕራፍ ይለያያል። ተዋረድ፣ የፊደል አጻጻፍ ምርጫ እና አቀማመጥ ዋና መልዕክቶችን ጎላ አድርገው በማሳየት ቀላል የንባብ ተሞክሮን ይደግፋሉ። መጽሐፉ በጥቁርና ነጭ ቀለም በቦንድ ወረቀት ላይ የታተመ ሲሆን፣ በክፍሎች ተሰፍቶ በጠንካራ ሽፋኖች የተጠናቀቀ እና በቫርኒሽ የተለበጠ ነው፣ ይህም የምርት ወጪን ዝቅተኛ በማድረግ ዘላቂነትን ያረጋግጣል።

The Recognition

About the A' Design Award የብረት ሽልማት

Texts From Graphics መጽሐፍ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Texts From Graphics መጽሐፍ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Texts From Graphics መጽሐፍ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Texts From Graphics is a collection of essays written by academic authors of the graphic design program at UDEM, expressing their concerns around ideas held about design.

The concept summarizes the creative processes used to solve communication problems by developing an iconographic system that simplifies complex ideas, changing the set between each chapter.

The main ideas are highlighted through hierarchies, typographical selections and compositions; creating a dynamic and light reading.
Dimensions & Packaging: The dimensions of the book are 143mm x 12mm x 221mm.
U V varnish was used in the cover of the book.
Tags: Editorial design, print, vector, typography, icon, grid, university, mexico, black and white, icon system
Production Technology: The design was made in black and white, digital printed on 90 grams bond paper for a low production cost. It was used a section sewn binding method in hard paste to ensure the durability of the book and UV varnish was applied on the cover.
Design Challenge: The main obstacle of this project was the low budget available for the realization of the book. As it is a book made to praise the graphic design of the university high quality and formality was expected, using economical methods and materials.
Research: The creative processes and the design methodologies used in design were deeply analyzed in order to have a better insight of the topics dealt with in the essays, and to be able express effectively the conceps with the iconographic system.
Inspiration: The book originates from the need of the University of Monterrey to represent the graphic design program. The objective is to show the ideas of the professors of the university and the growth that the career has had through their professional perspective.
Project Duration: The project was realized in 2017 in Monterrey, Nuevo Leon, and was presented in the Vicerrectoria, de Arte, Arquitectura y Diseno (V I A A D) of the University of Monterrey.
Operation Flow: The typographic system created for the publication allows a better understanding of the essays. It is used as an introduction in the section covers to prepare the reader for the complex concepts expressed in the text; and along the pages as visual relief and support.
Team Members: Creative and Art director: Erika Múzquiz
Designer: Ana Lucía González
Editor: Marina Garza
Image Credits: Image #1: Photographer Karina Zertuche, Text From Graphics, 2018
Image #2: Photographer Karina Zertuche, Text From Graphics, 2018
Image #3: Photographer Karina Zertuche, Text From Graphics, 2018
Image #4: Photographer Karina Zertuche, Text From Graphics, 2018
Image #5: Photographer Karina Zertuche, Text From Graphics, 2018