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Wild Cook Advertising ፖስተር by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising ፖስተር by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 A' Design Award የብረት ሽልማት in የማስታወቂያ፣ ግብይት እና ግንኙነት ዲዛይን Competition Category.


ብረትማስታወቂያ· 2020

Wild Cook Advertising ፖስተር

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

A' Design Award የብረት ሽልማት Winner in ማስታወቂያ Category

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Verified Award Winner

Verify Award Status for #99688

Colors

The Design

About Wild Cook Advertising ፖስተር

ማስታወቂያ አንድን ምርት ለማቅረብ በጣም አስፈላጊ ከሆኑት ክፍሎች ውስጥ አንዱ ነው ፡፡ አንድ ንድፍ ማቅረብ እንዲችሉ ንድፍ አውጪዎች የንድፍ ዋናዎቹን ገጽታዎች መረዳት አለባቸው ፣ እናም በኪነ-ጥበብ መንገድ ለማቅረብ ፣ እነሱ በጣም አስፈላጊ በሆኑት ነገሮች ላይ ማተኮር አለባቸው ፡፡ ለስላሳ ቁሳቁሶች ተፈጥሯዊ ቁሶች እስከ ምግብ ድረስ ማጨስ ለዚህ ነው ንድፍ አውጪዎች የተፈጥሮ ቁሳቁሶች የሚቃጠሉ እና ከእነሱ የሚወጣው ጭስ እንዲያሳዩ አጥብቀው ገቡ ፡፡ ንድፍ አውጪዎቹ ዓላማቸው ስለ ማስታወቂያው የማወቅ ጉጉታቸውን ለማነሳሳት ነበር ፡፡

The Recognition

About the A' Design Award የብረት ሽልማት

Wild Cook Advertising ፖስተር የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Wild Cook Advertising ፖስተር ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Wild Cook Advertising ፖስተር በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags
Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology
All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge
The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research
To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration
Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration
The project started in September 2019.
Team Members
Ladan Zadfar
Mohammad Farshad
Image Credits
Ladan Zadfar and Mohammad Farshad

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