Wu تغليف الهدايا by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 جائزة A' Design Award الفضية in تصميم التغليف Competition Category.

فضةالتغليف· 2020

Wu تغليف الهدايا

by 7654321 Studio

Client: 7654321 Studio

جائزة A' Design Award الفضية Winner in التغليف Category

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Verified Award Winner
Verify Award Status for #99598

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wu تغليف الهدايا

"وو" هي سلسلة تغليف هدايا مصمّمة لأواني الشاي الفاخرة المصنوعة من الفضة والنحاس الأصفر والمينا. تُنتج العلب بثلاثة أحجام، وتجمع بين الورق الأخضر الداكن ولمسات ذات تشطيب لؤلؤي بألوان خريفية، ما يمنحها طابعًا هادئًا ومتزنًا. تحمل كل علبة شرّابة معقودة بقطعة نقدية من النحاس الأصفر منقوش على وجهيها عبارتا "وي وو جي زو" و"السعادة الدائمة". وتعني عبارة "وي وو جي زو" أن القانع دائم السعادة. تُفتح العلبة عبر إزلاق الغلاف الخارجي، فيظهر الإناء وبطاقة مطبوعة.

The Recognition

About the جائزة A' Design Award الفضية

Wu تغليف الهدايا هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Wu تغليف الهدايا عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وWu تغليف الهدايا إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Client is an enterprise selling high-end utensils. The project focuses on the design of gift packaging for several of its high-end tea vessels made in silver, brass and enamel. The overall tone of dark green, decorated with autumn colors, to make stable atmosphere. Tassels strung with "Wei Wu Zhi Zu" brass ancient coins as pendants, brass ancient coins is engraved on both sides with "Wei Wu Zhi Zu", "Long Happiness". "Wei Wu Zhi Zu" means contented people are always happy.
Dimensions & Packaging: 330*130*130mm / 255*130*130mm / 180*130*130mm
Tags: Wu, gift packaging
Production Technology: brass coins, tassel, FEDRIGONI Sirio Pearl Aurum #10001012 125g, Colorplan forest 135g
Design Challenge: The text and materials and the way the box is opened are perfectly and cleverly combined. All elements work together.
Research: Starting from "Wu", control the color, box shape, opening method, details, accessories and other aspects to create a valuable and high-end traditional etiquette culture. Study the ancient common decoration, tassel. It was popular in women's headdresses in ancient times, but it also exists in men's officialdom. For example, the ancient emperor wore a tassel made of pearls or other silk threads on the head. The most common tassel is also used to hang curtains in the corners of the curtain or the handle of the jade pendant, conveying the quaint and graceful charm. At that time, brass coins were just a kind of "decorating money" or "carrying money". "decorating money" began to appear in the Western Han Dynasty. Spending money over the ages is an image record of ancient folk culture, folk life forms and ideals of the times. It has important documentary value and collection value.
Inspiration: "Wei Wu Zhi Zu" word first appeared on the ancient coins of Han Dynasty, which reflected the simple aspiration, consign and pursuit of ancient Chinese people, clever, interesting and profound.
Project Duration: The project started in November 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
Operation Flow: Place the product in the vertical position, you can see the ancient brass coins with tassel strings, pull the box up and down to present the specific product and mind card.
Team Members: Designer:Bosom
Photography:Hello小方
Image Credits: Image #1: Photographer Hello小方, 2019.
Image #2: Photographer Hello小方, 2019.
Image #3: Photographer Hello小方, 2019.
Image #4: Photographer Hello小方, 2019.
Image #5: Photographer Hello小方, 2019.