Jiao Yu Gin جِن ءِ بوتل ءِ پیکنگ ڈیزائن by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 A' Design Award نقرئی انعام in پیکیجنگ ڈیزائن Competition Category.
نقرہپیکیجنگ· 2024
Jiao Yu Gin جِن ءِ بوتل ءِ پیکنگ ڈیزائن
Client: Laizhou Distillery
A' Design Award نقرئی انعام Winner in پیکیجنگ Category
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- Verified Award Winner
- Verify Award Status for #154181
The Design
About Jiao Yu Gin جِن ءِ بوتل ءِ پیکنگ ڈیزائن
جیاؤ یو جِن یک پیکنگ ڈیزائن اِنت که چین ءِ سیچوان ءَ جوڑ بوتگیں جِن ءِ واستہ سازگ بوتگ۔ آسمانی رنگ ءِ نیلگوں شیشگیں بوتل ءِ یک باریک ءُ کجیں بدن اِنت که آئی ءِ سرءَ بمبو (کِرکِری) ءِ تنّگ ءِ نقش ءُ نگار پُرکار بوتگ اَنت۔ اے نقش سیچوان ءُ چونگ چینگ ءِ سیمسرانی بمبو تنّگ ءِ ثقافت ءَ اشارہ کن اَنت۔ نقشیں سرگ ءَ یک آرام دیوکیں گِرگ ءُ چم چمیں لمس ءِ احساس دنت۔ یک زمین ءَ گڈّ بیوکیں (بایوڈیگریڈیبل) بمبو کاگدی لیبل، محصول ءِ زانتکاری ءَ یک ساف ءُ روشنیں ترتیب ءَ مخالف رنگانی همراهی ءَ پیش دار اِیت۔ بلوط ءِ کارک بوتل ءَ بند کنت ءُ هر بار کارمرز کنگ ءَ رند پدا بوتل ءِ بند کنگ ءِ اجازت دنت۔ شیشگ، لیبل ءُ کارک پدا کارمرز بیت کن اَنت۔
The Recognition
About the A' Design Award نقرئی انعام
Jiao Yu Gin جِن ءِ بوتل ءِ پیکنگ ڈیزائن A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Jiao Yu Gin جِن ءِ بوتل ءِ پیکنگ ڈیزائن چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Jiao Yu Gin جِن ءِ بوتل ءِ پیکنگ ڈیزائن یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
- Dimensions & Packaging
- product dimensions, 76 mm x 76 mm x 279 mm
- Tags
- Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
- Production Technology
- The traditional glass bottle, biodegradable bamboo paper label and oak cork.
- Design Challenge
- The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
- Research
- The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
- Inspiration
- Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
- Project Duration
- The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
- Operation Flow
- The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
- Team Members
- Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen
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