Game Fuel Team Optic Champions Can Limenka za piće by PepsiCo Design and Innovation

Game Fuel Team Optic Champions Can Limenka za piće by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Željezna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

ŽeljezoPakovanje· 2020

Game Fuel Team Optic Champions Can Limenka za piće

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Željezna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

Verify Award Status for #100576

View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel Team Optic Champions Can Limenka za piće

Game Fuel Team Optic Champions Can je limenka za piće u ograničenom izdanju, kreirana za gejmersku zajednicu. Vodeći dizajn ambalaže prilagođen je kako bi odražavao tim Optic Gaming, čiji članovi tokom turnirske igre nose bijelo. Bijela boja čini pozadinu limenke, uz akcente u zelenoj boji. Prilagođena ilustracija svakog člana tima predstavljena je kao fotorealistični portret. Direktna štampa, taktilni lak i izdignuta trodimenzionalna završna obrada oblikuju cijelo tijelo limenke u reljefu. Mat završna obrada mastilom na odabranim područjima ističe metalik tonove.

The Recognition

About the Željezna nagrada A' Design Award

Game Fuel Team Optic Champions Can Limenka za piće je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Game Fuel Team Optic Champions Can Limenka za piće bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Game Fuel Team Optic Champions Can Limenka za piće se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team created a custom illustration of each member of the team. What sets these commemorative cans apart is the technology used in executing the photo realistic portraits. The cans were printed with a direct printing process, tactile varnish, and raised 3D finish. This gave the cans a premium feel, as they were embossed across the entire body of the can and illustration. A matte finish on the ink in selective areas made the metallics pop, for a completely custom look and feel.
Inspiration: Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.

Read the Press Release