Ugly Monster Ambalaža za sladoled na štapiću by JBBC Branding Consultancy

Ugly Monster Ambalaža za sladoled na štapiću by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Brončana nagrada A' Design Award in Dizajn Pakovanja Competition Category.

BronzaPakovanje· 2020

Ugly Monster Ambalaža za sladoled na štapiću

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Brončana nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

Verify Award Status for #101073

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Colors

The Design

About Ugly Monster Ambalaža za sladoled na štapiću

Ugly Monster je ambalaža za proizvod sladoleda na štapiću proizveden na Tajvanu. Dizajn prikazuje zeleni lik sa hrapavom površinom, inspirisan guavom, voćem koje se uzgaja u gradu Yanchao. Fluorescentno zelena boja daje liku pozitivan i živahan izgled. Tijelo i noge imaju neuravnotežen omjer, a lik nema ruke, zbog čega njegov oblik djeluje smiješno. Ambalaža ima dimenzije 70 mm širine, 195 mm dužine i 20 mm visine. Cilj je promovisati proizvod i skrenuti pažnju na mali grad i njegove poljoprivrednike.

The Recognition

About the Brončana nagrada A' Design Award

Ugly Monster Ambalaža za sladoled na štapiću je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Ugly Monster Ambalaža za sladoled na štapiću bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Ugly Monster Ambalaža za sladoled na štapiću sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.