Tang Chao Primarna funkcija: Ambalaža za putni čaj by Yongjun Chen and Huang Zhang

Tang Chao Primarna funkcija: Ambalaža za putni čaj by Yongjun Chen and Huang Zhang is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

SrebroPakovanje· 2020

Tang Chao Primarna funkcija: Ambalaža za putni čaj

by Yongjun Chen and Huang Zhang

Client: Shenzhen Tangchao Tea Culture Communication Co., Ltd.

Srebrna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner
Verify Award Status for #101104

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tang Chao Primarna funkcija: Ambalaža za putni čaj

Tang Chao je dizajn ambalaže za putni čaj. Mala četvrtasta kutija sadrži cigle čaja u kompaktnom obliku pogodnom za putovanje. Kutija je izrađena s konstrukcijom čepa i utora, tako da ljepilo nije potrebno. Bambus se koristi za kutiju, a kraft papir za vanjsku ambalažu, što održava niske troškove i podržava ekološki prihvatljiv rezultat. Prsten s kopčom i vrpca omogućavaju da se kutija objesi, drži ili nosi. Zaobljeni uglovi mogu i pritiskati refleksne tačke na ruci, praksa preuzeta iz tradicionalne kineske medicine. Kutija je višekratna za upotrebu.

The Recognition

About the Srebrna nagrada A' Design Award

Tang Chao Primarna funkcija: Ambalaža za putni čaj je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Tang Chao Primarna funkcija: Ambalaža za putni čaj bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Tang Chao Primarna funkcija: Ambalaža za putni čaj je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1.Small square tea box with large capacity for tea bricks, which meets the miniaturization requirement of travel tea packaging.
2.Tenon-and-mortise structure, no glue, low-cost bamboo, environmentally friendly.
3.The design of ring buckle and lanyard can meet the needs of various travel scenarios such as hanging, grasping, and carrying.
4.The rounded corners of the bamboo box also have the function of stimulating the hand reflection area (Acupoints) in the traditional Chinese medical culture.
Dimensions & Packaging: tea box: 55*55*55mm
tea bag: 70*70*90mm
Tags: Travel tea packaging, tenon-and-mortise structure, traditional Chinese medicine acupuncture points, miniaturized design, green design
Production Technology: 1.Tenon-and-mortise structure, no glue, low-cost bamboo, environmentally friendly.
2.Traditional Chinese medicine massage of acupuncture points on the hands is good for health and can even treat diseases.
3.The tea box material uses low-cost bamboo, and the outer packaging uses environmentally friendly kraft paper, which implements the environmental protection and green design concept.
Design Challenge: 1.The tenon-and-mortise structure of the tea box is one of its unique innovations. Such a structure does not require any glue bonding and is very environmentally friendly.
2.This design combines the health of acupuncture points in traditional Chinese medicine. The tea box can be used as a traditional Chinese medicine point massage device, which can stimulate the acupoints in the reflection area of the hand and promote blood circulation.
Research: Research Type: Product Development and Theoretical Research
Research goal: Create a green packaging for travel tea
Research methods: design creativity, cultural heritage, physical development
Realistic impact: New ideas for packaging design of travel tea, combined with traditional Chinese medicine acupoint research, added health functions to packaging design and inherited traditional culture.
Inspiration: 1. People's need for tea boxes during travel
2. Inspired by the traditional Chinese medical culture, stimulating the hand reflection area (acupoints) is beneficial to physical and mental health.
3. The packaging structure innovation brought by the traditional tenon-and-mortise structure of China
4. Environmental protection, health and green life concept
Project Duration: The project finished in November 2019 in Shenzhen, China
Operation Flow: Combined with the design of ring buckle and lanyard, it can meet the needs of various travel scenarios such as hanging, grasping, and carrying. The design is reusable, convenient for living, and environmentally friendly.
Team Members: Yongjun Chen
Huang Zhang
Lei Xu
Peixiang Gao
Quantao Su