Kuniichi Paket Hrane od Katsunari Shishido

Dizajn Kuniichi Paket Hrane od dizajnera Katsunari Shishido je visoko cijenjeni dobitnik prestižne nagrade 2020 Zlatna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

ZlatoPakovanje· 2020

Kuniichi Paket Hrane

autor Katsunari Shishido

Klijent: Cocodoru

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Pakovanje

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Dizajn

O dizajnu Kuniichi Paket Hrane

Tradicionalna japanska konzervirana hrana Tsukudani nije dobro poznata u svijetu. Pirjano jelo na bazi sojevog umaka, koje kombinira razne morske plodove i zemljišne sastojke. Novi paket uključuje devet naljepnica dizajniranih za modernizaciju tradicionalnih japanskih uzoraka i izražavanje karakteristika sastojaka. Novi logo marke dizajniran je s očekivanjem da će tu tradiciju nastaviti narednih 100 godina.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Kuniichi Paket Hrane je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Kuniichi Paket Hrane bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Kuniichi Paket Hrane stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
Dimenzije i pakovanje: Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
Oznake: japanese, food, package, graphic, textile, pattern, illustration, colorful
Tehnologija proizvodnje: Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
Dizajnerski izazov: In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
Istraživanje: We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
Inspiracija: Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
Trajanje projekta: Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
Tok rada: The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.