Hanwu Liquan 1974 Ambalaža za alkoholno piće by Wen Liu and Jiabao Zou

Hanwu Liquan 1974 Ambalaža za alkoholno piće by Wen Liu and Jiabao Zou is a highly esteemed winner of the very prestigious 2020 Brončana nagrada A' Design Award in Dizajn Pakovanja Competition Category.

BronzaPakovanje· 2020

Hanwu Liquan 1974 Ambalaža za alkoholno piće

by Wen Liu and Jiabao Zou

Client: Gansu Jiuquan Hanwu Liquor Co., Ltd

Brončana nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hanwu Liquan 1974 Ambalaža za alkoholno piće

Hanwu Liquan 1974 je dizajn ambalaže za seriju kineskog alkoholnog pića. Boca je izrađena od prozirnog mat stakla sa detaljima u pečenom zlatu, dok su čep i etiketa izrađeni od metala. Plava boja boce inspirisana je žadom iz dinastije Han. Dva zmaja, zasnovana na uzorcima zmajeva iz dinastije Han, čine glavni vizuelni element. Oblik i struktura prate minimalistički moderni stil. Ambalažna kutija ima dimenzije 88 mm dužine, 88 mm širine i 227,5 mm visine. Dizajn predstavlja tradicionalnu kinesku kulturu u savremenom obliku.

The Recognition

About the Brončana nagrada A' Design Award

Hanwu Liquan 1974 Ambalaža za alkoholno piće je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Hanwu Liquan 1974 Ambalaža za alkoholno piće bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Hanwu Liquan 1974 Ambalaža za alkoholno piće sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the era of consumption, an eye-catching design style has become the core of marketing of Chinese liquor companies. Hanwu Baijiu follows the trend of consumption development and applies Chinese traditional culture and fashion aesthetics on the design. Hanwu Liqu 1974 is a brand-new product series for its company.
Dimensions & Packaging: The packaging box dimension is 88mm in length, 88mm in width and 227.5 mm in height.
Tags: Craft, Bottle design, Hanwu, New Chinese style, Han culture, Jade blue
Production Technology: The bottle of the design is a transparent spray frosted glass bottle with roasted gold. The material of the cover of the bottle is metal. The material of the tag on the design is metal.
Design Challenge: In the early stage of the project, there are problems in the control of mold removal, cap enforceability, cost control, and visual effect during the production of the bottle. In the final stage of the project, the designers solved the problem mentioned previously, the application of wood pattern on the cap help wood saving. The design achieves many possibilities to develop.
Research: The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intended to show the idea of traditional culture in the context of today's era.
Inspiration: Hanwu Liquan Baijiu inherits the fermented technology of the Han Dynasty. The designer used the blue colour of the Jade from Han Dynasty as the main colour on the design. The main visual element of the design is the application of two dragons inspired by the dragon pattern style of the Han Dynasty. The design wants to express a modern and simple style. The blue glass material reflects the unique texture of the glass of the Han Dynasty. The design transfers the idea and value of the product.
Project Duration: The project started in January 2019 and finished in December 2019 in Shenzhen.
Operation Flow: The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intends to show the idea of traditional culture in the context of today's era.
Team Members: Designer: Wen Liu
Designer: Jiabao Zou
Designer: Weijie Kang
Image Credits: Image #1 Creator Wen Liu, Hanwu Liquan 1974, 2019
Image #1 Creator Jiabao Zou, Hanwu Liquan 1974, 2019
Image #1 Creator Weijie Kang, Hanwu Liquan 1974, 2019
Image #1 3D Modeler Jing Zhou, Hanwu Liquan 1974, 2019