Zlato Pakovanje · 2020
Tucher AEcht Nuernberger Kellerbier Dizajn Ambalaže Od Bavarskog Piva
- Zlatna nagrada A' Design Award 2020 in Pakovanje
- CLIENT: Bloom GmbH Nürnberg
- Estimated Number of Design Views: 57,604
- Verification code 71340BF21E · Verify this award
Colors
About Tucher AEcht Nuernberger Kellerbier Dizajn Ambalaže Od Bavarskog Piva
U srednjovjekovno doba, lokalne pivovare ostavile su pivo u preko 600 godina starim podrumima zasječenim ispod dvorca Nürnberg. Poštujući ovu istoriju, pakovanje "AEcht Nuernberger Kellerbier" daje autentičan pogled u prošlost. Etiketa s pivom prikazuje ručni crtež dvorca koji sjedi na kamenju i drvenu bačvu u podrumu, uokvirenu fontovima u stilu vintage. Pečatna etiketa sa zaštitnim znakom kompanije "Sveti Mauricijus" i plutastom krunom od pluta u boji bakra odaju majstorski rad i povjerenje.
About the Zlatna nagrada A' Design Award
Tucher AEcht Nuernberger Kellerbier Dizajn Ambalaže Od Bavarskog Piva je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Tucher AEcht Nuernberger Kellerbier Dizajn Ambalaže Od Bavarskog Piva bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Tucher AEcht Nuernberger Kellerbier Dizajn Ambalaže Od Bavarskog Piva stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.
Press Kit
- Unique Properties
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Dimensions & Packaging
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Tags
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Design Challenge
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Inspiration
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Patents
- Tucher Bräu GmbH und Co. KG
- Image Credits
- Bloom GmbH Nürnberg
