Ecological Journey Gift Box Med by Pufine Advertising Ltd.Co.

Ecological Journey Gift Box Med by Pufine Advertising Ltd.Co. is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

SrebroPakovanje· 2020

Ecological Journey Gift Box Med

by Pufine Advertising Ltd.Co.

Client: Wuhan Little Bee Food Co., Ltd.

Srebrna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

Verify Award Status for #103183

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Colors

The Design

About Ecological Journey Gift Box Med

Dizajn poklon-kutije sa medom inspiriran je "ekološkim putovanjem" Shennongjia s obiljem divljih biljaka i dobrim prirodnim ekološkim okruženjem. Zaštita lokalnog ekološkog okoliša kreativna je tema dizajna. Dizajn prihvaća tradicionalnu kinesku umjetnost lutaka i sjenki kako bi pokazao lokalnu prirodnu ekologiju i pet rijetkih i ugroženih prvoklasnih zaštićenih životinja. Na ambalažnom materijalu koriste se gruba trava i drveni papir, što predstavlja koncept prirode i zaštite okoliša. Vanjska kutija može se koristiti kao izvrsna kutija za odlaganje radi ponovne upotrebe.

The Recognition

About the Srebrna nagrada A' Design Award

Ecological Journey Gift Box Med je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Ecological Journey Gift Box Med bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Ecological Journey Gift Box Med je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We use the traditional Chinese folk art form paper-cut to show the local natural ecology of the guardian,the most rare and endangered five first-class protected animals.We hope to sell not only honey,but also the local culture and natural environment.With the development of material civilization,natural resources are being destroyed and traditional folk culture is dying out.We also hope to awaken human beings to protect nature and culture so as to possess the most precious gifts.Highlight the cultural theme of ecological and environmental protection.
Dimensions & Packaging: Length:300mm, width:220mm, height:80mm
Tags: Gift box, package, honey, nature, shennongjia, paper-cut, animal, culture
Production Technology: As for packaging materials,we use a slightly rough texture of the original ring of wood paper,and it is consistent with the original ecological product characteristics, natural environmental characteristics.
Design Challenge: Because it is limited edition, the production process of packaging without affecting the quality of the premise, using laser engraving to show the details of packaging, packaging production is a challenge and test.
Research: We hope to distinguish from ordinary honey products and use the five most precious first-level protected animals in shennongjia as visual elements to reflect local natural culture and become guardians of local cultural and natural resources.For paper material selection,the paper is looking for the disappearing folk traditional paper-cutting, reflect on the protection of natural ecology and cultural heritage, reflect the product's most natural,ecological,honest cultural characteristics.
Inspiration: As the rare honey from the world's best-preserved shennongjia natural ecological reserve, it is inspired by a natural "Ecological Journey". Bees are the "nature guide" of this tour, leading us to appreciate and feel the local culture and natural scenery, highlighting the theme of caring for our homeland.
Project Duration: Completed in 2019, participated in the Wuhan International Design Biennial, and won the gold prize of "Hubei Geographical Indication Product Contest"
Operation Flow: This packaging design not only reflects the scarcity of products, but also as a local geographical identification products, with a high collection and gift value. Communicate and interact with vivid display. And after enjoying delicious food, the outer box can be used as an exquisite storage box, and the glass jar can store small objects for reuse.
Team Members: Designer: xiang shasha
Creative Director: Zhang Yanhui
Customer Service Director: Zhou Xiaoli
illustration: Tong Meng