Plaza del Sol Ambalaža za grickalice by Estudio Maba

Plaza del Sol Ambalaža za grickalice by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Brončana nagrada A' Design Award in Dizajn Pakovanja Competition Category.

BronzaPakovanje· 2020

Plaza del Sol Ambalaža za grickalice

by Estudio Maba

Client: Plaza del Sol

Brončana nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

Verify Award Status for #104257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Plaza del Sol Ambalaža za grickalice

Plaza del Sol je dizajn ambalaže za kese čipsa. Grafika se oslanja na folklorne motive i suvenirske predmete koji se mogu pronaći u španskim turističkim gradovima, a ove reference su predstavljene na savremen način sa dozom humora. Svaka flow pack ambalaža priča kratku priču sastavljenu od suvenirskih predmeta, s namjerom da izmami osmijeh kupcu. Slike su nastale putem fotografije mrtve prirode, aranžirane u posebnom setu, a kese su proizvedene fleksografskom štampom. Svaka kesa mjeri 195 sa 320 milimetara.

The Recognition

About the Brončana nagrada A' Design Award

Plaza del Sol Ambalaža za grickalice je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Plaza del Sol Ambalaža za grickalice bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Plaza del Sol Ambalaža za grickalice sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
Dimensions & Packaging: 195mm x 320mm
Tags: Packaging, design, folk, snacks, crisp, set, photography, humor
Production Technology: Still life photography in set for composition of the images. Flexographic printing.
Design Challenge: Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
Research: The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
Inspiration: The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
Project Duration: Murcia, Spain, May 2019 to February 2020
Operation Flow: These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
Patents: Plaza del Sol
Team Members: Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial
Image Credits: Estudio Maba