Mau Ambalaža za parfem by Moe Nakagawa is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

SrebroPakovanje· 2020

Mau Ambalaža za parfem

by Moe Nakagawa

Client: Moe Nakagawa

Srebrna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mau Ambalaža za parfem

Mau je dizajn ambalaže za voskani parfem inspirisan japanskom tradicijom. Ime Mau znači plesati dok se lebdi, a tema je mekoća i lakoća. Parfem se čuva u papirnoj tubi izrađenoj od washija, tradicionalnog japanskog papira. Dodir akvarela na washiju izražava nježni karakter mirisa. Voskani parfem ima nizak sadržaj vode, pa ambalaža može biti izrađena isključivo od papira, bez plastike. Nježni miris je namijenjen ljudima kojima je parfem na bazi alkohola prejak.

The Recognition

About the Srebrna nagrada A' Design Award

Mau Ambalaža za parfem je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Mau Ambalaža za parfem bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Mau Ambalaža za parfem je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The mau is a Japanese-oriented waxed perfume.
Waxed perfume has a soft smell that spreads calmness and this is wrapped by washi that is Japanese traditional paper.
A touch of watercolor is used to depict the softness of fragrance and sensitive sense.
Dimensions & Packaging: Product: Φ14 mm x Height 77mm
Tags: perfume, package, packaging design, Japan, washi, waxed perfume
Production Technology: A wax is mixed with jojoba oil and essential oil while being hot. When everything is blended together, pour waxed perfume into paper tube made of washi (This is a conceptual work, so it's a hypothetical production method).
Design Challenge: It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.
Research: Some people don’t prefer alcohol perfume as most of them smell too strong. However, waxed perfume has a soft smell that spreads calmness, which seems more suitable for consumer who have an aversion to strong smells.
Inspiration: The theme is softness and Lightness like floating in the air.
Mau means dancing like floating in Japanese.
Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them.
Project Duration: 2016-2019
Operation Flow: Waxed perfume makes it possible to enjoy wrapped in favorite fragrance even if people who don't prefer strong smell.
Team Members: Art Direction & Design: Moe Nakagawa
Image Credits: Moe Nakagawa(all)