Xi Lin Men Primarna Funkcija: Ambalaža za Alkoholno Piće od Xu Yao and Li Wei

Dizajn Xi Lin Men Primarna Funkcija: Ambalaža za Alkoholno Piće od dizajnera Xu Yao and Li Wei je visoko cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u kategoriji Dizajn Pakovanja.

BronzaPakovanje· 2021

Xi Lin Men Primarna Funkcija: Ambalaža za Alkoholno Piće

autor Xu Yao and Li Wei

Klijent: Xi Lin Men

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Pakovanje

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Dizajn

O dizajnu Xi Lin Men Primarna Funkcija: Ambalaža za Alkoholno Piće

Book Text: Xi Lin Men je dizajn ambalaže za kineski alkoholni napitak, a ime znači približavanje sreći. Boca je providna, tako da je bistra tečnost potpuno vidljiva. Posmatrano pod uglom od otprilike 45 stepeni, na dnu se pojavljuje reljef dvije ribe postavljene glava uz rep, koji podsjeća na simbol Jin i Jang. Tehnika mat obrade (frostinga) daje reljefu riba dubinu, a crvene tačke na čelima riba nanesene su tehnikom termalnog transfera. Čep podsjeća na bambus, simbol postojanog rasta. Uzak vrh i široka baza olakšavaju sipanje.

Priznanje

O nagradi Brončana nagrada A' Design Award

Xi Lin Men Primarna Funkcija: Ambalaža za Alkoholno Piće je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Xi Lin Men Primarna Funkcija: Ambalaža za Alkoholno Piće bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Xi Lin Men Primarna Funkcija: Ambalaža za Alkoholno Piće sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: A message about "happiness" was delivered in this product.
The bottle is transparent so that limpid liquid can be seen clearly. When people overlook the work from an angle of 45 degrees, they can see the relief of two Yin-Yang fish in the bottom which are staying head to tail from the wine. The red dot on the forehead of fish means "lucky strike" for Chinese. The bottle cap looks like bamboo, which means "keep rising steadily" so as to express a wish of people to forge ahead.
Dimenzije i pakovanje: Width 150mm x Depth 150mm x Height 290mm.
Oznake: Alcohol, Package, Chinese, Chinese spirit, China, Beverage
Tehnologija proizvodnje: We wanted to make the work more different from other products on the market today, so we used "simplicity" as our main design style. On the fish relief, frosting technique was used to make the work look more stereoscopic. The red dots on forehead of fish were made by thermal transfer printing technology.
Dizajnerski izazov: From a technical aspect, due to the limitation of technology, it is hard to make sculpture on a vertical surface of bottom of a bottle. It took us quite a long time to search for good technology to complete the work. So it is rare to see any products like ours in market today.
Istraživanje: The two designers read lots of literature to research about what represents the most the culture of "happiness" in China. They chose Chinese Dragon at first. But then they decided to choose fish instead of Chinese Dragon since fish is more common for people and more closed to real life. It could also perfectly deliver a clear message of luck and hope as well as the desire of freedom. That was what designers wanted to show: like people's respect to nature since Chinese believes in animism, and they always believe that nature will show them good signs, and bring good message to them.
Inspiracija: The culture of "happiness" accounts for a large proportion in the daily life of Chinese people. This work is called "Xi Lin Men", means "Approaching Happiness" in English. Therefore, we were inspired by elements related to "happiness" in our innovation and design like a pair of fish that means "happiness" and "rich", red color that means "good luck comes at once", and bamboo that means "keep rising steadily" etc. We would like to bring good hope and luck to people through the work.
Trajanje projekta: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Tok rada: Firstly, the bottle shape with a narrow top and wide bottom is easier to hold when pouring Chinese spirit.
Secondly, Chinese like to drink Chinese spirit when holding banquets and parties. The elements on the work will fit more on happy occasions like wedding and celebration. And it is also more convenient for consumer to identify when choosing products.
Besides, the core image of two fish together means Chinese "Tai Chi" and "Yin Yang" culture, expressing a good quality of pursuing happiness and respecting nature in China, and bring good luck and wealth to Chinese.
Članovi tima: Designer: Xu Yao
Art Director: Li Wei