Tanaka 1789 X Chartier Sake Blend 001 Ambalaža za bocu sakea by Laurent Hainaut

Tanaka 1789 X Chartier Sake Blend 001 Ambalaža za bocu sakea by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

SrebroPakovanje· 2021

Tanaka 1789 X Chartier Sake Blend 001 Ambalaža za bocu sakea

by Laurent Hainaut

Client: Tanaka 1789 X Chartier

Srebrna nagrada A' Design Award Winner in Pakovanje Category

24,702

Verified Award Winner

Verify Award Status for #112010

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tanaka 1789 X Chartier Sake Blend 001 Ambalaža za bocu sakea

Tanaka 1789 X Chartier Sake Blend 001 je ambalaža za seriju mješavina sakea. Etiketa nosi crni uzorak mreže na crnoj podlozi, inspirisan zidovima pivare Tanaka, primjerom Kura arhitekture iz perioda Edo. Mreža je odštampana kao lakovi oko boce i raspoređena u seriju šestougaonika, simbola aromatične nauke. Crna i bijela boja su korištene jer obje marke sadrže ove boje, a crne boce su rezervisane za premium sake. Dva imena su spojena u uzorak krsta kroz zajedničko slovo A.

The Recognition

About the Srebrna nagrada A' Design Award

Tanaka 1789 X Chartier Sake Blend 001 Ambalaža za bocu sakea je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Tanaka 1789 X Chartier Sake Blend 001 Ambalaža za bocu sakea bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Tanaka 1789 X Chartier Sake Blend 001 Ambalaža za bocu sakea je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
Production Technology: forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
Inspiration: Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
Team Members: Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director

Read the Press Release