Nuscents Kaleidoskop Ruž by En Ke and Yuancao Pan

Nuscents Kaleidoskop Ruž by En Ke and Yuancao Pan is a highly esteemed winner of the very prestigious 2021 Željezna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

ŽeljezoPakovanje· 2021

Nuscents Kaleidoskop Ruž

by En Ke and Yuancao Pan

Client: Shanghai Youfei Cosmetics Co., Ltd

Željezna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

Verify Award Status for #115479

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Colors

The Design

About Nuscents Kaleidoskop Ruž

Ovaj proizvod predstavlja smjeli pokušaj inovacije i razvoja strukture ambalaže kozmetičkih proizvoda! Donosi nove ideje i pravce za dizajn i razvoj proizvoda za šminkanje. Ovaj proizvod predstavlja 'Crossover dizajn' proizvod koji mladi ljudi obožavaju jer omogućava komunikaciju zasnovanu na interesovanju i emocijama. Može unaprijediti razvoj cijele kozmetičke industrije u pogledu kulture brenda, funkcionalnosti proizvoda, zaštite okoliša i tehnološke inovacije. Ovaj proizvod je osvojio patente u Kini i Sjedinjenim Državama, kao i dizajnerske nagrade u Kini i Sjedinjenim Državama!

The Recognition

About the Željezna nagrada A' Design Award

Nuscents Kaleidoskop Ruž je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Nuscents Kaleidoskop Ruž bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Nuscents Kaleidoskop Ruž se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Innovative application of cross-border packaging design, Design features: 1. Cultural innovation; 2.Functional innovation; 3.Environmental protection; 4. Technological innovation.

The moment the Kaleidoscope lipstick is opened, it is separated into two products, "The lipstick belongs to the mum, and the Kaleidoscope belongs to the kid!" This product is a gift between mum and kid, as well as a gift between friends, lovers and relatives! This is a product warm your heart!
Dimensions & Packaging: Outer packaging size (kaleidoscope): length 18cm, diameter 3.6cm;
Internal product size (lipstick): length 14cm, diameter 1.4cm.
Tags: Kaleidoscope, lipstick, dream, beauty, crossover design
Production Technology: The two products of lipstick and kaleidoscope are combined through innovative design and technology. The product structure stability problem, the collision problem between the glass material and the lipstick tube, and the heat preservation problem were solved.
Design Challenge: Difficulty 1: How to create and find an intermediate that can express the brand concept of "dream and beauty".
Difficulty 2: What kind of packaging can contain the common emotions of people under multiculturalism and resonate with most people?
Research: This product is a bold attempt to innovate and develop the packaging structure of makeup products! Bringing new ideas and directions for the design and development of makeup products. This product fits the "cross-border" product that young people love to communicate with interest and emotion. It can promote the development of the entire cosmetics industry in terms of brand culture, product function, environmental protection, and technological innovation. This product Environmental protection: not easily discarded packaging, greatly ease the waste generation, and has been put into the commodity market!
Inspiration: The inspiration comes from people is yearning for dreams and beauty.
The kaleidoscope represents everyone is longing for beauty and dreams in childhood, while lipstick is people is pursuit of beauty after they grow up. Organically blending beauty and dreams, a single product has more functions!
Project Duration: The project started in Shanghai in January 2019 and was completed in Shanghai in October 2019. It was listed on the Chinese market in December 2019.
Operation Flow: 1. Using a kaleidoscope as the outer packaging of the long lipstick, the two products are combined.
2. Open the top cover of the kaleidoscope to take out the built-in long lipstick. (See Figure 2)
3. Take out the long lipstick, put back the top cap of the kaleidoscope, and the kaleidoscope can be used again.
Patents: innovative packaging method! Chinese patent number: ZL201930669113.4; USA patent number: US10,606,088 B1.
Copyright: KE, EN.
Design features: 1. Cultural innovation: multicultural resonance; 2. Functional innovation: giving a single beauty lipstick more possible functions. 3. Environmental protection: The packaging method that is not easy to discard greatly reduces the generation of garbage. 4. Technological innovation: technological innovation and development to realize the above-mentioned functions.
Team Members: Creative Design: EN KE
Executive Design: EN KE
Executive Design: YUANCAO PAN