Pure Primarna Funkcija: Ambalaža proizvoda by Ouzhu Huang and Qinjie Lu is a highly esteemed winner of the very prestigious 2021 Željezna nagrada A' Design Award in Dizajn Pakovanja Competition Category.
ŽeljezoPakovanje· 2021
Pure Primarna Funkcija: Ambalaža proizvoda
Client: Shenzhen Laika Technology Co., Ltd.
Željezna nagrada A' Design Award Winner in Pakovanje Category
Verified Award Winner
Verify Award Status for #115549The Design
About Pure Primarna Funkcija: Ambalaža proizvoda
Book Text: Pure je dizajn ambalaže za fontanu za vodu za kućne ljubimce. Plava i bijela su glavne boje, pri čemu plava predstavlja vodu, a bijela čistoću. Dvodimenzionalne siluete pet strana proizvoda odštampane su na kutiji, tako da kupci mogu vidjeti tačan oblik predmeta unutra, dok isti obrasci ujedno služe i kao ukras. Postepeni plavi ton sugeriše čistu, tekuću vodu. Kutija ima dimenzije 300 x 210 x 220 milimetara i izrađena je od sivog kartona presvučenog glinom (news back board), s ivory kartonom, mat folijom, biserastim pamukom (pearl cotton) i umjetničkim papirom.
The Recognition
About the Željezna nagrada A' Design Award
Pure Primarna Funkcija: Ambalaža proizvoda je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Pure Primarna Funkcija: Ambalaža proizvoda bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Pure Primarna Funkcija: Ambalaža proizvoda se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
- Dimensions & Packaging
- 300 mm x 210 mm x 220 mm
- Tags
- Pet Product, Water, Pure, Packaging, Blue, White
- Production Technology
- Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.
- Design Challenge
- The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.
- Research
- LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
- Inspiration
- The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.
- Project Duration
- In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.
- Operation Flow
- Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.
- Team Members
- Ouzhu Huang
Qinjie Lu
Yonjie Fang - Image Credits
- Graphic Designer Qinjie Lu, Pure Packaging, 2020
All Images Renderer Jiaqian Feng, 2020
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