Toothpaste Ambalaža by Kazuo Fukushima is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

SrebroPakovanje· 2021

Toothpaste Ambalaža

by Kazuo Fukushima

Client: Nippon Zettoc co.,ltd.

Srebrna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner
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Colors

The Design

About Toothpaste Ambalaža

Ideja dizajna pakovanja paste za zube je tuba za akvarel. Podsjeća na zabavu odabira boja prilikom slikanja. Pasta za zube je jedinstvena kombinacija prirodnih sastojaka i pronađenih aminokiselina. Stoga je gornja polovina pakovanja paste za zube prirodni izraz, a donja polovina je izraz nauke i tehnologije. To je dizajn koji kombinuje dva različita elementa u jedan. Konačno, marka brenda kombinuje dvije četkice za zube u obliku križa kako bi jednostavno dizajnirala oralne proizvode osiguranja.

The Recognition

About the Srebrna nagrada A' Design Award

Toothpaste Ambalaža je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Toothpaste Ambalaža bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Toothpaste Ambalaža je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zettoc is No.1 brand in the Japanese oral care original equipment manufacturer market, provides high-qualified products with technology in Japan over 60 years.
To enter the Chinese market, Zettoc developed a periodontal disease care product series for the Chinese, attract them to accept oral products with high technology made in Japan.
Dimensions & Packaging: Paper box: Width 43mm x Depth 35mm x Height 167mm, Paste Tube: Width 30mm x Depth 30mm x Height 155mm
Tags: Toothpaste, Oral care, China, Japan, nature, technology, Medicinal
Production Technology: Paper box: matte paper Surface, Paste Tube: matte plastic Surface
Design Challenge: The design that the target audience is happy to put the product on their washbasin.
Express with abstract illustrations according to the three tastes.
Devise tubes and boxes so that the illustrations can be seen connected.
Research: Analysis of luxury supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese market.
Inspiration: In recent years, an increasing number of consumers are interested in periodontal disease in China. However, it is not well known that care from a young age can prevent periodontal disease. This time has created an oral care brand series for young consumers, which can be the first step in periodontal disease prevention. The brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products. The Toothpaste is a unique combination of natural ingredients and amino acids found. This formulation is technically patented.
Project Duration: The project started in August 2020 and finished in January 2021 in Shanghai.
Operation Flow: First, analyze the market and understand the current situation.
Next, target analysis to verify what kind of design consumers will like.
Third, the brand analysis compares with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patents: Nippon Zettoc co.,ltd.
Team Members: Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Xu Xuehua
Image Credits: Photographer: Zhu Jie