Pepsi New Year 2020 Ambalaža za piće by PepsiCo Design and Innovation

Pepsi New Year 2020 Ambalaža za piće by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Zlatna nagrada A' Design Award in Dizajn Pakovanja Competition Category.

ZlatoPakovanje· 2021

Pepsi New Year 2020 Ambalaža za piće

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Zlatna nagrada A' Design Award Winner in Pakovanje Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi New Year 2020 Ambalaža za piće

Pepsi Nova godina 2020 je set limenki za piće u ograničenom izdanju, kreiran za novogodišnju sezonu u Rusiji. Svaka limenka nosi posebno dizajniran font i kratku poruku inspirisanu lokalnom kulturom, humorom i tradicijama. Poruke su ličnog tona, tako da potrošači mogu odabrati onu koja im se čini najrelevantnijom. Zajednički hashtag serije, koji u prevodu znači uzmi Pepsi ako, poziva na interakciju na društvenim mrežama. Fleksibilan pristup dizajnu omogućava prilagođavanje koncepta drugim lokalnim tržištima, čime se proširuje i personalizuje proslava Nove godine.

The Recognition

About the Zlatna nagrada A' Design Award

Pepsi New Year 2020 Ambalaža za piće je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Pepsi New Year 2020 Ambalaža za piće bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Pepsi New Year 2020 Ambalaža za piće stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
Tags: Packaging, Beverage
Inspiration: Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
Team Members: PepsiCo Design & Innovation

Read the Press Release